Counter Manager Clarins
2 weeks ago
Aer Rianta International, or ARI as we are known today, is one of the world’s longest-established and most successful travel retail companies. Thanks to our unique combination of commercial expertise, innovative culture and partnership approach, we are one of the largest and most significant players in the global travel retail industry today. ARI designs, manages and operates duty free and duty paid airport retail outlets in Europe, Asia and the Americas. We employ over 3,500 people worldwide.
Do you want to work for a global travel retailer where your ideas, actions and interactions make a real difference? We are looking for innovative people to shape ARI’s future, building on our core strengths in delivering customer-led, bespoke retail offers.
**Primary Objective**: Set, monitor and drive sales targets of the Clarins Beauty Advisors, leading by example how to provide personalized sales service, and a customer-centric experience. Proactively partner with RSEs and buyers to maintain optimal stock, assortment, and Clarins retail excellence in all locations.
**Responsibilities**:
❑ Analyze the BA performance on a daily/weekly/monthly basis, implementing strategies necessary to drive business to achieve growth
❑ Manage and coach BAs to achieve their daily/weekly/monthly targets by brand and axe, utilizing the sales data to increase UPT and basket size
❑ Ensure that all Clarins BAs are committed to achieving their objectives and sales goals while maintaining high service standards determined by each brand. Reinforce Mystery Shopper program and relevant service behaviors
❑ Partner with RSEs to ensure that objectives are exceeded, and when necessary, develop local actions to ensure positive results
❑ Must demonstrate strong sense of ownership of business and results
❑ Prepare weekly and monthly sales report by brand and axe for Regional Sales Executives, containing BA performance and sales results, KPI, and qualitative insight.
❑ Partner with RSEs and buyers to ensure that top SKU by brand are always adequately stocked. Manage the ROP settings and communicate assortment suggestions to RSEs and buyers. Proactively seek to maximize business by seeking and communicating creative merchandising, additional space, or seasonal/holiday opportunities
❑ Manage and maximize HPP and animation performance by ensuring timely receipt and maintenance of stock levels, and timely receipt and setup of visual elements. Document all events and animations with photos, track sales during events, and prepare recaps/post-mortems of events for RSEs
❑ Proactively communicate to RSEs any BA absences, any flight changes, introduction of new brands, competitor actions, etc., which could positively or negatively affect our business
❑ Proactively request training and education support from the Regional Education Executives, through the RSEs, to develop the BA team and new BAs to achieve sales goals
Take note that the use of the masculine gender in this document includes both men and women. The masculine gender is used without discrimination and is employed solely for conciseness purposes.
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