Brand Strategist

**Status**: Full time, indefinite
**Location**: Ottawa, Ontario, or Toronto, Ontario (hybrid)
**Closing date**: May 7, 2025
**Salary range**: $87,720 to $109,140 per year
Canada’s Drug Agency is a pan-Canadian health organization. We are an independent, not-for-profit organization headquartered in Ottawa, with a satellite office in Toronto. Created and funded by Canada’s federal, provincial, and territorial governments, we drive better coordination, alignment, and public value within Canada’s drug and health technology landscape. We provide Canada’s health system leaders with independent evidence and advice so they can make informed drug, health technology, and health system decisions, and we collaborate with national and international partners to enhance our collective impact.
We are proud to be a 2025 National Capital Region Top Employer. Canada's Drug Agency was named 1 of the National Capital Region's top employers for the second year in a row. This recognition celebrates our dedication to fostering a work environment that nurtures growth; innovation; and inclusion, diversity, equity, and accessibility (IDEA). It reaffirms our ongoing efforts to create an outstanding workplace where our employees thrive and feel valued.
Primary Focus
Reporting to the Manager, Marketing and Web, the Brand Strategist is accountable for defining, preserving, growing, and future-proofing our brand through:

- brand stewardship: shaping and protecting our brand image, making sure it stays meaningful, consistent, and in line with our business objectives
- performance: monitoring brand performance metrics and adjusting brand strategies accordingly.

What do the daily responsibilities look like?
**On any given day, the Brand Strategist will**:

- promote the brand to the organization; oversee the overall brand identity, messaging, and perception
- define brand guidelines, positioning, and tone across all platforms and content (videos, design, presentations, promotional material, brochures, data visualization, layout, marketing collateral, new product names, and so on)
- ensure the brand’s visual and messaging elements are cohesive across all channels
- work with marketing, publishing, design, pharmaceutical reviews, and all product teams to maintain brand integrity
- manage the organizational brand relationship among internal and external partners, evaluate gaps, and protect against fragmentation
- conduct market research to analyze trends and audience insights to evolve the brand
- ensure external partners and cross-functional teams deliver brand-related work on time and to standard
- pitch in on urgent, unexpected tasks to produce or edit existing design work.

Is this the right role for you?
**The Brand Strategist will likely have**:

- a postsecondary education in design with related experience working as a designer or equivalent, which is normally attained over a period of no less than 5 years; an equivalent combination of education and experience may be considered
- advanced proficiency with Adobe Creative Cloud (Adobe Illustrator, Adobe InDesign, and others)
- proficiency with MS Word, MS PowerPoint, Figma, and similar tools
- the ability to influence without authority and project-manage the work of others
- a demonstrated ability to deliver high-impact visual design aligned with brand objectives
- excellent written and oral communication and presentation skills for working with internal and external business and technical contacts, particularly in giving direction and feedback
- the ability to prioritize, shift priorities as required, and execute multiple projects within specified deadlines while ensuring quality and adherence to brand standards
- strong overall design skills (i.e., typography, composition, grid, and so on)
- strong attention to detail.

What will set you apart?
**The following are considered asset qualifications**:

- experience as a creative director or lead at a well-established marketing agency
- experience working in (or with clients in) the health sector
- fluency in French.

What’s in it for you?
**At Canada’s Drug Agency, you will find**:

- a team-focused, supportive, and inclusive work environment
- a competitive compensation package, including participation in the Healthcare of Ontario Pension Plan (HOOPP) — 1 of Canada’s largest and most successful defined benefit pension plans
- a comprehensive benefits package for employees and dependents, including health, dental, life, and travel insurance; a health spending account; and an employee assistance program
- paid time off (including a minimum of 4 weeks of vacation leave as well as sick leave and life leave, a December holiday closure, and other leave options)
- opportunities to work with and learn from highly specialized professionals
- personal growth through professional development opportunities, corporate training, and support for continuing education
- a friendly culture that supports community engagement
- the opportunity to make a dif