Digital Content Specialist
1 week ago
Overview:
**Responsibilities**:
- Work with the Marketing, Sales and Product (both B2B and B2C) to develop and execute on content strategies for the brands.
- Grow our B2B awareness and lead acquisition tactics on our content platforms.
- Develop and maintain a social media strategy for all Danby’s social channels to be managed on a day-to-day basis.
- Create digital content for our varying channels to ensure high engagement and growth.
- Adapt, test & analyze campaigns to constantly be evolving our strategies.
- Establish KPIs, benchmarks and regular reporting for our campaigns, social channels and website content.
- Curiosity - a constant desire to learn, grow and push the limit.
- Creativity - intuitively problem solves tasks at hands with unique solutions.
- Team player - works to support the team’s broader mission in all that you do.
- Positivity - resourceful & unstoppable in the face of obstacles.
- Time management - the ability to juggle projects and numerous priorities.
- Analytical - the desire to root all ideas in data.
Qualifications:
- Degree or diploma in Communication, Marketing, Journalism or a related field.
- 3-5 years of experience in a content marketing role in B2B or B2C.
- In-depth expertise of online networks and the unique audience habits of each
- Strong knowledge of social publishing, listening & reporting.
- In-depth knowledge of metrics & analytics related to content marketing.
- Knowledge of CRM and Social Media Management platforms
- A highly collaborative attitude focused on providing the best products and solutions for the team.
About Danby:
- Danby was established over 75 years ago with a humble vision of creating truly innovative appliances that would offer big product features for small space living. Like you, we've moved with the times by continually evolving the functionality and innovative features of our products, so not only do they look good, they’re built great too. _
- Our products are marketed under several brand names, including: Danby, Danby Designer, Danby Diplomat, Danby Premiere, Silhouette, and MicroFridge, as well as some private brands for major retail stores._
- Danby’s goal of being the largest compact and specialty appliance company in North America is already being realized. Our strong leadership, creativity and innovation provide us with the tools to ensure future growth for many years to come._
- At Danby, it’s not just a job, it’s a career._
- Here are some of the reasons why being employed with Danby may be your best career move:_
- _ You will be a part of a company where you can be part of change and really make an impact _
- _You will have the ability to work with great people who are passionate about our industry._
- _ You will work for an established company that actually believes in its values and does their best to live them out_
- Danby is an equal opportunity employer, we are committed to an inclusive, equitable and accessible workplace. Accommodations are available upon request in all aspects of the recruitment process. Please check out our careers website to see what opportunities might interest you at, _
- ._
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