Pr and Communications Manager

2 days ago

Montréal QC, Canada Haivision Full time

Montreal, QC.
Permanent, Full-Time
**Job Summary**:
We’re looking for a new member to join the Haivision marketing team as PR and Communications Manager. In this hands-on position, you’ll drive the development, management, and execution of our public relations and media relations strategy to build company awareness through impactful stories, written content, and positive coverage in key publications.
In this role, the PR and Communications Manager will create and execute an annual and quarterly go-to-market plan that outlines the goals, target audience, announcement calendar, and media targets. The PR and Communications Manager will lead the public relations plan’s successful execution by working closely and collaboratively with the industry marketing managers and product marketing teams. With the goal of expanding the visibility of Haivision’s solutions and expertise across multiple vertical markets, this position will be focused on media outreach to the industry trade publications.
The PR and Communications Manager will also be responsible for writing and collaborating with key stakeholders on press releases, bylined articles from Haivision thought leaders, spokesperson responses for publications’ requests for commentary, and case studies.
**DUTIES AND RESPONSIBILITIES**:
Create, manage and execute yearly and quarterly public relations plans that meet business goals, including the promotion of industry leadership, products/services and other marketing campaigns
Develop story angles and messages with industry marketing managers to proactively contact the media with story ideas, interviews
Act as the primary PR liaison and manager of press requests and activities, and manage media relations across multiple vertical markets to cultivate and maintain positive media coverage for Haivision
Write press releases, bylined articles, and interview responses, and circulate for internal approval
Interview customers and write up customer case studies for use with the media, website, and blog
Track editorial calendars for all relevant publications and pitch stories or new product announcements maximizing editorial coverage for the company across all vertical markets
Coordinate, prepare and support Haivision spokespersons for media interviews
Track and analyze media coverage and report back to key stakeholders on results

**QUALIFICATIONS**:
Bachelor’s degree (B. A.) or equivalent work experience (or University degree in marketing, media relations, communications or related field)
5+ years’ experience in public relations, preferably with experience with business-to-business technologies
Experience in media relations and issues management, spokesperson training, special events, etc.
Impeccable writing, editing, and proofreading skills
Must be able to work in a fast-paced, dynamic, and results-driven organization
Flexible and able to adapt quickly to shifting priorities
Team player willing to roll up your sleeves to get the job done

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