Programmatic Specialist

1 week ago

Toronto, Canada The Home Depot Canada Full time

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Managing Programmatic Media Campaigns
Lead the development and execution of comprehensive marketing campaigns across various channels, including video, display, audio, and digital out-of-home.
Oversee the daily management and optimization of campaign budgets to ensure efficient and effective spending across all media tactics.
Enhance campaign performance by optimizing delivery strategies across insertion orders and line items to maximize targeting effectiveness.
Planning & Reporting on Programmatic Campaigns
Act as a trusted advisor, offering recommendations to optimize media strategies and exceed campaign goals.
Create and deliver detailed post-campaign analyses, providing actionable insights and recommendations to Marketing Managers for enhancing future campaigns across key business areas
Programmatic Innovation
Keep up-to-date with the latest innovations and offerings from key programmatic partners, focusing on testing and integrating new strategies.
Utilize a range of media tools to track industry trends, audience sentiment, share of voice, customer interactions, sales opportunities, and content creation ideas.
Drive business growth by identifying new opportunities and collaborating with planning and production teams to implement creative solutions.
**Competencies**:
Action Oriented
Collaborates
Customer Focus
Drives Results
Communicates Effectively
**Skills**:
Strong attention to detail
Organization
Problem-solving
Excellent written and verbal communication skills
Data Analysis
Digital Campaign Management
**Hybrid Work**: Independent Associate (remote with occasional in-office days for purposeful meetings)
**Minimum Years of Work Experience**:
1-2 in Programmatic Media planning, activation & reporting across leading Demand Side Platforms (DSPs)

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