Programmatic Specialist

7 days ago

Toronto, Canada Apex Exchange Full time

Company Description

Publicis Media is one of Canada's fastest growing Media Agency networks. The secret sauce? A pool of talented individuals who learn from each other (while tapping into global centres of excellence) and transparency at the core of everything we do, from data reporting to billing all the way to agency leadership. The result is a blend of meaningful work for some of Canadas' favorite brands and endless opportunities to grow for our team members.

PMX (Publicis Media Exchange) is the commercial arm of Publicis Media, driving and delivering value for clients, while fostering and building marketplace leading partnerships with media owners. PMX drives value for the brand agencies through intelligent investment and centres of excellence within buying and digital practices such as television, radio, ooh, search, social, programmatic and ecommerce.

Publicis Media Canada is proud to be Great Places to Work certified and recognized with Best Workplaces for Today's Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market leading benefit and incentive programs. You'll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.

**Job Description**:
The Programmatic Specialist is responsible in aiding activities such as campaign setup, campaign management, optimizations and performance reporting. The Programmatic Specialist is responsible for identifying and implementing optimizations as approved by the Account Manager and client. He/she provides input in the construction of client decks and status documentation. The Specialist support the Account Manager and in client activation.

**Responsibilities**
- Aid Account Manager in execution, management, and optimization of large online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns)
- Manage the execution and optimization in preparation for campaign launch for smaller accounts
- Assist in the development of client-facing campaign performance reports
- Trafficking campaign tags into Programmatic platforms
- Running the campaign QA process to ensure accurate campaign implementation and pacing
- Providing monthly auditing reports to Agency partners & actualize bill/pay systems when applicable

**Qualifications**:

- 1 year of experience in digital marketing
- 1 year hands on experience with DV360 or Goggle
- Experience with Verizon or Amazon is beneficial
- Understanding of traditional and interactive media planning elements
- Proficiency in Microsoft Office solutions
- Strong analytical thinking and mathematical skills
- Excellent communication and writing skills
- Ability to organize and manage detail work

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