Media Manager

Located in Montreal, Quebec, the Canadian company Groupe Marcelle is a leader in the cosmetics industry. With the highest standards of quality and excellence, Groupe Marcelle develops, manufactures, and distributes care and makeup products and accessories with a portfolio of four brands: Marcelle, Watier, Annabelle and CW Beggs and Sons.
At Groupe Marcelle we believe in an environment where passion can be expressed, creative minds lead to exceptional innovation, audacity and focus are a pillar of great success and acts of empowerment, collaboration and humanity are widely encouraged. Because our purpose is to “Cultivate beauty in the world”, we strive to care for you, people and the environment. We are looking for professionals who will exemplify these values and bring energy and commitment to results.
Join a company with more than 300 employees in the cosmetics field and play a key role in the organization.
Groupe Marcelle is currently looking for a Media Manager for a permanent full-time position.
As Media Manager - Digital Channels & Strategy, you will play a key role in shaping and executing Groupe Marcelle’s digital media strategy across paid, owned, and earned channels. You will lead media planning, buying, and performance optimization to drive brand awareness, engagement, and conversion across our portfolio.
WORK ENVIRONMENT
- Workplace: 5600, Côte-de-Liesse Road, Montreal, Quebec in hybrid mode (minimum three (3) days a week in the office)
- Growing company
- A dynamic team of professionals
- Benefits: Competitive base salary and generous benefits package (including flexible hours, medical and dental insurance, health savings account, pension plan, telemedicine, employee assistance program, bonus, and holiday vacation)
- Employee discounts on all Marcelle Group products

YOUR RESPONSIBILITIES WILL BE
- Develop and execute integrated media strategies across digital platforms across paid, owned and earned media channels including social, display, video, search, programmatic, etc.
- Monitor and analyze campaign performance, providing actionable insights and recommendations
- Develop, monitor, and optimize SEO strategies and campaigns to enhance organic visibility and support long-term growth objective
- Own media budget planning, allocation, and reporting
- Support cross-functional initiatives including influencer marketing, CRM, and content amplification
- Collaborate with brand, e-commerce, and creative teams to align media plans with campaign objectives and product launches
- Manage & evaluate external vendors and technology partners
- Stay ahead of digital trends, tools, and innovations to continuously improve media effectiveness
- Develop and execute strategic eCommerce plans aligned with annual sales objectives
- Develop and maintain a long-term digital media roadmap, including exploration of emerging platforms and technologies

WE WOULD LIKE TO MEET YOU IF YOU HAVE
- Five (5) years of proven experience in media planning and buying, ideally in the beauty, retail, or consumer goods sector
- Strong understanding of digital media channels and platforms (Meta, Google Ads, TikTok, YouTube, programmatic, etc.)
- Analytical mindset with experience in campaign performance tracking and reporting (Google Analytics, Meta Business Manager, etc.)
- Excellent project management and stakeholder communication skills
- Experience working with media agencies and/or in-house media teams
- Bachelor’s degree in marketing, Communications, or related field

AND IF YOU ARE
- Strategic and results-driven
- Proactive, organized, and comfortable in a fast-paced, collaborative environment
- Curious and proactive about emerging media trends
- A strong communicator with the ability to influence and align cross-functional teams
- Detail-oriented with a passion for data and performance metrics
- Able to manage multiple priorities while maintaining high quality standards

The task and responsibilities listed above are summaries and indicatives.
TO APPLY
DIVERSITY AND INCLUSION
Groupe Marcelle wants to offer equal employment opportunities to all. It invites women, members of visible and ethnic minorities, Aboriginals, and persons with disabilities to apply. Groupe Marcelle is also committed to pursuing the integration of diversity and making it a source of enrichment and pride for all its employees.
The use of the masculine gender in this document refers to both men and women.