Marketing Coordinator

**Objectives of this Role**:

- Assist in the development and implementation of the company’s brand strategy
- Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
- Prepare marketing activity reports and metrics for measuring program success
- Provide market research, forecasts, competitive analyses, campaign results, and consumer trends
- Design and implement visuals needed in the various departments of the company
- Support the maintenance and development of internal tools, including a credentials database, tracking capability, global contact directory, and intranet sites
- Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team

**Daily and Monthly Responsibilities**:

- Conduct research to analyze market trends, customer behaviour, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
- Support the Marketing Director in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives, planning and organizing promotional presentations, and updating calendars
- Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
- Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
- Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
- Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing leadership
- Create content calendars for social medias and newsletters
- Coordinate photoshoots and events
- Coordinate printing and Vistaprint orders

**Skills and Qualifications**:

- Canva expertise
- Bachelor’s degree in marketing, advertising, or communications
- Past work experience as a marketing coordinator or similar role
- Knowledge of traditional and digital marketing, content marketing, and social media marketing
- Experience with research using data analytics software
- Excellent writing, communication, and presentation skills
- Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint

**Preferred Qualifications**:

- Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
- Experience working with budgets and forecasting

**About MicroHabitat**:
At MicroHabitat, we implement urban agriculture to improve the urban environment, the lifestyles of city dwellers and encourage a better understanding of environmental issues. We install urban farms on the roofs and outdoor spaces of businesses and schools to reconnect people to nature and their food.
With offices in Montreal, Toronto, Vancouver, New York City, MicroHabitat plans to be in all major North American cities by 2030.
An ambitious, but realistic plan, which is being realized thanks to a dynamic, visionary and close-knit team.
For more information on MicroHabitat:
Follow this link if you would like to learn more about our services:

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Chez MicroHabitat, nous implantons l'agriculture urbaine pour améliorer l'environnement urbain, les habitudes de vie des citadins et encourager une meilleure compréhension des enjeux environnementaux. Nous installons des fermes urbaines sur les toits des entreprises et écoles afin de reconnecter les gens à la nature et à leur alimentation.
Avec des bureaux à Montréal, Toronto, Vancouver et New York, MicroHabitat a comme plan d'être dans toutes les grandes métropoles de l'Amérique du Nord d'ici 2030.
Un plan ambitieux, mais réaliste, qui se réalise grâce à une équipe dynamique, visionnaire et soudée.
Pour plus d'information sur nous:
Suivez ce lien pour avoir plus d'informations sur nos services:
Pay: $20 / hour

Job types: Part-time

Education: Bachelor's degree

Work location: Work remotely temporarily due to COVID-19