Product Marketing Manager

3 days ago

Kanata, Canada Pleora Technologies Full time

**Come work for us** **Summary** **What you do** - Own the go-to-market process for our connectivity and manufacturing solutions, including planning and executing successful product launches with cross-functional coordination across Product Management, Marketing, Sales, Applications Engineering, and channel partners to maximize internal knowledge and external market awareness. - Define and develop product positioning and messaging, target market and buyer profiles, and competitive insight. This includes working closely with Product Management and Sales to gain customer feedback to enhance messaging, guide marketing strategies, and develop customer-facing content to ensure we’re properly addressing target markets. - Develop sales enablement tools to equip our sales teams with the knowledge to promote our products consistently and effectively, including data sheets, presentations, whitepapers, FAQs, and case studies. - Work with the marketing manager to develop and execute awareness and lead generation campaigns with trial customers and prospects. **What you need** - Bachelor’s degree in marketing, communications, public relations, or similar field - 5+ years' experience as a product marketing manager in a tech environment - Hands-on execution of go-to-market programs for technology products - Management of projects that span multiple departments and end-markets - Solid analytical and research skills - Proven ability to influence cross-functional teams and guide them to solve complex problems. - Ability to communicate effectively with internal and external stakeholders, both orally and in writing. **Why work at Pleora?** - We trust our team - you bring the expertise and drive, we give you the freedom to explore and innovate - Excellent work-life balance - and we mean it - We offer a diverse and inclusive “office first” workplace, in a fast-paced environment without “red tape” - giving you the opportunity to contribute your ideas and make a real contribution to our success. - Pleora provides a wide range of employee wellbeing initiatives which include: - $100 annual "healthy living" reimbursement - Comprehensive benefits plan (medical, dental, HCSA, etc.) - Employee assistance program - We offer competitive vacation, pay, and benefits such as: - Competitive market salary - Annual company performance bonus - RRSP contribution matching - Employee recognition programs - Referral program for new hires - _ - At Pleora we are an equal opportunity employer and are committed to creating an inclusive environment for all employees. We seek to recruit the best and most talented people for the job, and will provide reasonable accommodation to persons with disabilities to allow you to participate in the recruitment process, upon request_.

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