Digital Strategist

2 weeks ago

Toronto, Canada TOP Agency Full time

Are you able to quickly strategize a robust digital marketing plan with ambitious KPIs?
- Can you skillfully integrate earned, owned, and paid digital media into one comprehensive program?
- Are you well-versed in channels like paid search, paid social, retargeting ads, and native advertising?

Can you analyze the data at scale to find hidden opportunities and possibilities?
- Or help develop a multi-national digital media flighting plan for the next big product launch?

Some things to know about us:

- First, we're not like every other agency. We believe in the power of data. We embrace new tools and technology. We swoon over an elegant process or system. We love structured creativity. If it ain't broke, optimize it. As a result, we're growing faster than pretty much any other agency around.
- Second, we work a little differently. In 48 marketing disciplines across 6 functional groups, we're redefining what a full-service marketing agency can be. But still, our digital marketing division is growing every day. Our strategy team creates insightful new business slide decks, thoughtful client presentations, and first-of-their kind analytics — doing so with a global footprint in 20+ countries.
- Does any of this get you intrigued? Ready to break out a Gantt chart? Are you wondering if this might just be the professional experience you've been searching for?

**Duties**:

- Develop strategic plans for both new business and existing client digital marketing campaigns
- Coordinate with our proposal team and account teams to develop visual strategy slide decks
- Participate in client meetings periodically as a digital marketing strategist
- Research specific digital platforms and publishers to ascertain capabilities and pricing
- Develop budgets for paid search, paid social, retargeting ads, and native advertising campaigns
- Integrate paid campaigns with SEO, content marketing, and PR programs
- Create client reporting documents with key insights
- Oversee or help implement digital marketing campaigns in a pinch
- Work on agency council teams with other PR, advertising, and digital agencies
- Translate client digital marketing asks into actionable briefs and scopes of work
- Liaison with vendors to stay abreast of offerings and evaluate opportunities for individual brands
- Collaborate with analytics resources to measure performance and identify opportunities for optimization

**Requirements (unless you convince us otherwise)**:

- 5+ years work experience at digital marketing agency (or else similar in-house experience)
- Strong written skills, especially in clear and organized writing at high speed
- Excellent organizational skills, including management of complex projects
- Work experience with digital marketing in multiple B2C and B2B verticals
- Work experience with Google ads, Facebook and Instagram ads, and emerging channels
- Experience working on agency teams for large brands with complex marketing campaigns
- Technologically inclined, including learning new tools quickly and training others
- Detail-oriented and self-motivated in a remote work capacity
- Ability to act as a primary strategist at client meetings
- Desire to be part of a high performing team and pitch in to help other team members when needed

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