Email Marketing Manager

2 weeks ago

Woodbridge, Canada Sporting Life Inc Full time

**Sporting Life**

Sporting Life is a leading, iconic Canadian sports lifestyle retailer. Since 1979, we've been committed to providing our customers and their families with the best possible experience—and we are continuously working to improve it every day. We offer the best in outdoor apparel and fashion, footwear, equipment and accessories for men, women and kids. The mix of sport and fashion is what makes us unique.

YOU live for the great Canadian outdoors and take pride in _living the Sporting Life_. You relish in the exhilarating experience of skiing, snowboarding, cycling, running, tennis, hiking and camping and want to inspire our customers to do the same. You believe in the spirit of team, adapting to the ever-changing retail environment, being part of constant innovation and working alongside the best leaders, associates and vendors in the business. We are looking for those who live what we sell every day and who celebrate the love of sport and an active way of living.

Crucial to this role is a background in D2C marketing, with expertise in Salesforce Marketing Cloud.

**Description of Job Responsibilities**:

- Lead overarching D2C strategy to drive user acquisition, engagement, conversion and retention
- Develop and execute a personalized customer communication strategy based on consumer behaviour
- Identify unique customer segments and create personalization strategies to increase user engagement
- Measure results and optimize workflows to improve user engagement, conversion and retention
- Minimize customer churn and unsubscribes
- Build and automate templates, deploy dynamic content, and support the content creation workflow
- Maintain daily contact with internal stakeholders for weekly campaigns
- Provide education and post campaign analysis for all campaigns

**Essential Requirements and Qualifications**:

- Expertise working in Salesforce Marketing Cloud.
- Bachelor’s degree or equivalent experience is required
- Background in eCommerce and retail is ideal
- Experience with web analytics, knowledge of online campaign management and measurement
- Proficiency in Microsoft Office
- Excellent writer and communicator (in both the written and verbal form)

**Sporting Life is #unlikeanystoreintheworld**
- Sporting Life Inc. is an equal opportunity employer and committed to providing accommodations for persons with disabilities. In accordance with the Accessibility for Ontarians with Disabilities Act, please advise the Sporting Life Human Resources team of any accommodations required to ensure fair and equitable access through the recruitment and selection process._

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