Marketing Specialist

**About the Company**:
**Job Summary**:
As a key member of the Marketing team, reporting directly to the **Marketing & Communications Manager**, the **Marketing Specialist** is responsible for overseeing, planning, executing, and analyzing marketing programs and campaigns. This role involves collaborating with multiple teams across the marketing, sales, product and customer experience department, managing multiple campaigns simultaneously, and using data-driven insights to optimize campaign performance as well as ensuring that all initiatives are executed on time, within scope, and aligned with business objectives. has a strong understanding of marketing strategies, excellent project management skills, and a passion for creative marketing solutions.

**Key Responsibilities**:

- **Campaign Planning & Execution**: Develop and execute marketing programs and campaigns to drive acquisition, customer engagement and retention across various segments of the Small and Medium-size Business (SMB) market.
- **Pricing Adjustments**:Work closely with sales and product teams to adjust pricing based on promotional needs, product life cycle, or market changes.
- **Project Planning & Execution**: Develop, manage, and execute project plans, including defining project scope, objectives, deliverables, and timelines
- **Performance Analysis & Reporting**: Create detailed reports on campaign performance, highlighting key actionable insights, successes, and areas for improvement and optimization.
- **Market intelligence**: Stay up-to-date with industry trends, competitor activities, and market developments to improve program and campaign strategies. Leverage market research to identify new opportunities and target segments.
- **Competitive Benchmarking**: Track and analyze competitor pricing and market conditions to ensure the company remains competitive in its market segment.
- **Collaboration & Communication**: Work closely with sales, product, customer experience and other marketing teams to align campaign strategies with business goals and ensure cohesive messaging.

**Qualifications**:

- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 3-5 years of experience in marketing, preferably in a campaign-focused role.
- Proven experience managing and executing marketing campaigns.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills, in both French and English.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Creative thinking and problem-solving skills.
- Ability to work both independently and collaboratively in a fast-paced environment.

**What We Offer**:

- Competitive remuneration, including an experience-matching salary and bonus plan.
- Flexible vacation, time-off and remote work arrangements, because we believe in work-life brilliance.
- Wellness benefits, from comprehensive insurance to telemedicine and beyond.
- An office in Little Italy that’s not just a workspace but a playground for innovation, complete with a game room and social spaces.
- A culture that’s been certified as a Great Place to Work® for four years running, where teamwork, fun, and growth are part of the daily routine.

**How to Apply**:
Please submit your resume and a cover letter (optional) detailing your experience and why you’re a great fit for the role.

WHC is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

=== VERSION FRANÇAISE ===

**À propos de WHC**
Chez Hébergement Web Canada (WHC), nous sommes passionnés par l'idée d'aider les Canadiens à réussir en ligne en offrant des services fiables de sites web, de domaines et de courriels adaptés à leurs besoins. Notre mission va au-delà du simple fait d’être un leader dans les solutions en ligne—nous nous efforçons de créer un milieu de travail qui favorise la croissance, l'innovation et la connexion. Si vous êtes quelqu'un qui s'épanouit dans un environnement dynamique et bienveillant et qui est enthousiaste à l'idée de façonner le paysage technologique du Canada, nous serions ravis de vous accueillir dans notre équipe

Rejoignez-nous dans notre mission d'aider les Canadiens à réussir en ligne en offrant des services fiables de sites web, de domaines et de courriels. Postulez dès maintenant pour faire partie d'une entreprise qui valorise la créativité, le plaisir et la durabilité

**Description du poste**:
**Responsabilités**:

- **Collaboration & Communication**: Work closely with sales, product, customer experience and other marketing teams to align campaign strategies with business goals and ensure cohesive messaging.
- **Planification et exécution des campagnes** : Développer et exécuter des programmes et des campagnes marketing pour stimuler l'acquisition, l'engagement client et la rétention de clients au tr