Head of Marketing, Dr.bill

**Job Summary**

**About RBCx**

RBCx pursues big, bold ideas and leverages RBC’s extensive experience, networks, and capital to help shape what’s next. Our four pillars - Banking, Capital, Platform, and Ventures - combine to support tech businesses of all sizes and stages, making us the go-to backer of Canadian innovation. Our people are our most valuable assets, so we invest deeply in ensuring RBCx isn’t just a place to work but a place to belong.

**About Dr.Bill**
Dr.Bill is the largest dedicated medical billing provider in Canada, serving 17,000+ physicians and healthcare professionals in Ontario, British Columbia and Alberta. Fully owned by RBC, Dr.Bill is part of the RBCx portfolio. That makes working at Dr.Bill the best of both worlds: our people enjoy the benefits of working for a big company plus the speed and energy of working for a scaling venture.
Dr.Bill doesn’t exist just to facilitate faster, more accurate medical billing for doctors (although we do that very well indeed). Our greater goal is to improve the lives of Canada’s hardworking doctors—freeing them to spend more time focused on their patients and personal lives. It is our sincere belief that by modernizing healthcare technology like medical billing, we can improve the lives of doctors, thereby improving quality of care for patients, ultimately helping to create a healthier Canada.

**What is the opportunity?**

Dr.Bill is looking to hire a Director of Marketing, who will be accountable for developing and implementing a comprehensive and ambitious strategy aimed at driving business growth within existing and new market sectors. This critical Dr.Bill Senior Management team member will work cross-functionally to analyze market trends, understand prospect behavior, and assess competition, to shape innovative GTM initiatives. As marketing lead, you will be directly responsible for informing a product roadmap from a marketing perspective, and deploying resources to support a broad and ambitious B2B growth strategy with the Dr.BIll leadership team. You will also head a team that manages performance marketing, content marketing, and community partnerships and events.

**WHAT WILL YOU DO?**
- Strategic Leadership: Develop and execute a comprehensive marketing & growth strategy that drives business outcomes and market expansion, utilizing insights and market trends, prospect behavior, and competitive intel.
- Executive Team Collaboration: Serve as a key member of the Dr.Bill executive team, contributing to the overall direction and strategy of the organization.
- Team Leadership: Lead and motivate a team responsible for driving growth initiatives, fostering a culture of innovation, collaboration, and accountability.
- Product Marketing: Collaborate in the creation, development and commercialization of new products and services that meet customer needs, promote market differentiation, and contribute to sustainable growth.
- Customer Acquisition & Retention: Focus on acquiring new customers while maintaining and improving relationships with existing ones through personalized experiences, loyalty programs, and customer engagement initiatives.
- Collaborate with Sales, developing collateral, developing events and establishing new/additional pipeline opportunities.
- Brand Awareness and Consideration: Grow the Dr.Bill brand and, if needed, optimize current or develop new brand strategies
- Data-Driven Decision Making: Utilize data analytics to inform strategic decisions, optimize resource allocation, and prioritize growth initiatives.

**WHAT DO YOU NEED TO SUCCEED?**
**Must have**
- A minimum of 10 years of experience in marketing, with at least 3 years in leadership roles, preferably in tech or startup environments.
- Proven experience in executing high-impact B2B/SaaS marketing campaigns across performance marketing, content marketing and partnerships. A track record of driving significant user engagement and customer acquisition across multiple channels.
- Demonstrable experience in digital product marketing, specifically collaborating with technical teams to reach marketing objectives.
- Strong leadership skills with the ability to inspire and motivate a diverse team. Experience in building and nurturing teams, fostering a culture of innovation and excellence.
- Exceptional communication skills, with the ability to articulate vision and strategy effectively to both internal teams and external partners.
- Strong analytical and strategic thinking skills, with an ability to translate data into actionable insights.
- A collaborative approach to working with internal and external partners and stakeholders.

**Nice-to-have**
- Experience in large, matrixed organizations.
- Brand strategy & brand building experience
- Experience in fintechs or startups leading digital banking, payments, and/or financial product development.
- Experience in the Canadian healthcare system, working in health tech space would be an asset.

**What’s in it for you?**
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