Retention Marketing Coordinator

4 days ago

Toronto, Canada Knix Full time

Knix is a direct to consumer intimate apparel brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest growing companies in Canada and globally recognized as an innovator within the apparel space.

Knix is on the hunt for a CRM & Retention Marketing Coordinator This individual will be responsible for briefing, building, and deploying campaigns supporting our **loyalty and referral programs**. In addition, this role will focus on post-campaign analysis and collaboration with cross-functional teams ensuring the effective execution of loyalty & referral initiatives.

**About You**:

- You are adaptable and self-motivated.
- You thrive in a dynamic work environment with tight deadlines and fast turnaround times.
- You love the hustle and it excites you.
- You’re a collaborative team player but know when to hunker down and get things done independently. You are comfortable flexing between both.
- You are highly organized with a strong attention to detail. Moving parts and last-minute changes happen but it doesn’t scare you.
- Above all, you’re proactive, positive, and inspired by Knix and our mission

**The Opportunity**:

- Assist in the implementation and management of our loyalty program.
- Analyze customer data to identify trends and insights for program optimization.
- Monitor and assess the performance of loyalty initiatives, providing regular reports.
- Support the development and execution of promotional activities.
- Gather and analyze customer feedback to drive continuous improvement.
- Assist in the coordination of customer engagement events or campaigns.
- Stay updated on industry trends and best practices in loyalty programs.
- Work closely with the loyalty manager to achieve program goals and objectives.
- Embrace the test and iterate mindset.
- Play an active role in devising, executing, and analyzing tests.
- Manage the upkeep of the testing calendar and results.

Additional duties and responsibilities may be added during the course of employment.

**Qualifications**:

- Highly organized with a strong attention to detail.
- Ability to effectively manage multiple assignments across teams in a fast-paced, environment.
- Background or understanding of customer acquisition, re-engagement, and retention strategies.
- Demonstrated strong work ethic and a willingness to learn.
- Enthusiasm is a must.
- Previous experience with ESPs and Shopify is an asset.

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