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CRM Marketing Assistant

3 weeks ago

Etobicoke, Canada Ahearn & Soper Full time

**CRM Marketing Assistant**

**About us**

Ahearn &Soper Inc. is a leading provider of supply chain technology to the warehouse, manufacturing, and healthcare industries throughout North America. The company’s portfolio includes software, hardware, supplies, and service. Our Provision WMS (Warehouse Management System) software enables medium-sized distribution and third-party logistics (3PLs) businesses to rapidly improve operations to meet the growing demands of their customers at a lower cost. We are committed to providing our clients with the highest level of service and support. Our customer-centric approach is reflected in the long-term relationships we build with our clients. This commitment to excellence has earned Ahearn & Soper a reputation for reliability and trustworthiness and made us a preferred partner for businesses of all sizes.

**Position Overview**

We are seeking a detail-oriented and tech-savvy CRM Marketing Assistant to join our dynamic team. This role combines CRM management, marketing support, lead operations, ecommerce coordination, and sales enablement to drive revenue growth and optimize customer engagement across all touchpoints.

**Key Responsibilities**

**CRM Management & Marketing**
- Maintain and optimize customer relationship management (CRM) system to ensure data accuracy and completeness
- Segment customer databases for targeted marketing initiatives
- Create and manage marketing workflows and lead nurturing sequences
- Monitor campaign performance metrics and provide actionable insights

**Lead Management & Operations**
- Route incoming leads to appropriate sales team members
- Implement lead distribution protocols to ensure balanced workload allocation
- Track lead progression through the sales funnel and identify bottlenecks
- Maintain lead database hygiene and conduct regular data cleanup

**Ecommerce Store Management**
- Update product listings, pricing, and inventory information across ecommerce platforms
- Coordinate with product and marketing teams for new product launches
- Monitor website performance metrics and user experience indicators
- Manage promotional campaigns and discount code implementation
- Ensure product descriptions and images are optimized for conversions

**Sales Support & Reporting**
- Distribute leads to sales team members based on territory, expertise, or capacity
- Track sales team performance metrics and lead conversion rates
- Create comprehensive reports on sales pipeline, conversion metrics, and team productivity
- Maintain sales collateral and ensure teams have updated marketing materials
- Coordinate between marketing and sales teams to optimize lead handoff processes

**Analytics & Reporting**
- Generate weekly, monthly, and quarterly performance reports
- Track key performance indicators (KPIs) across marketing, sales, and ecommerce channels
- Provide data-driven recommendations for process improvements
- Create dashboards for real-time monitoring of critical metrics

**Required Qualifications**

**Education & Experience**
- Certificate in Marketing, Communications, or related field
- 2-3 years of experience in CRM management, digital marketing, or sales operations
- Proven experience with lead management and sales processes

**Technical Skills**
- Proficiency in CRM platforms Microsoft 365
- Experience with marketing automation tools.
- Knowledge of ecommerce platforms (Shopify, Bigcommerce, or similar)
- Advanced Excel/Google Sheets skills for data analysis and reporting
- Experience with analytics tools.

**Core Competencies**
- Strong analytical and problem-solving abilities
- Excellent attention to detail and data accuracy
- Project management and organizational skills
- Effective communication and collaboration abilities
- Ability to work independently and manage multiple priorities
- Understanding of sales processes and lead qualification methodologies

**Preferred Qualifications**
- Experience with database management
- Previous experience in B2B or B2C sales environments
- Understanding of GDPR, CAN-SPAM, and other data privacy regulations

**Reporting Structure**

This position reports to the Marketing Manager and works closely with the Sales Directors, and IT team to ensure seamless operations across all customer touchpoints.

**Job Types**: Full-time, Permanent

Expected hours: 35 per week

**Benefits**:

- Company events
- Company pension
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site parking
- Vision care

Work Location: In person