Couchiching Ontario Health Team/couchiching Family Health Team- Community Relations Specialist

**Couchiching Ontario Health Team**

**JOB DESCRIPTION**

**POSITION**:Community Relations Specialist

**REPORTS TO**:Executive Director, Couchiching Ontario Health Team (COHT)
Chief Executive Officer, Couchiching Family Health Team (CFHT)

**EFFECTIVE DATE**:May 2025

***:
The Community Relations Specialist will assist with the development and management of all
internal/external communications and media/public relations activity related to the COHT/CFHT.
Responsibilities will include assisting with the creation and implementation of communication
and media plans and tracking and analyzing the effectiveness of these plans while ensuring that
the overall branding and strategic objectives of the organizations are met.

**PRIMARY RESPONSIBILITIES**:
Internal Communications:

- Leading the editorial planning, content development, layout and production of COHT and
- CFHT newsletters.
- Organizing and generating documents to produce professional printed material.
- Formatting and combining text, numerical data, photographs, charts and other visual
- graphic elements to produce publication-ready material, working within time constraints.
- Editing and proof-reading text, creating graphics to accompany text, converts photographs
- and drawings into suitable forms, manipulating those images and designing page layouts.
- Assisting in the creation of communication strategies and helping prepare appropriate
- messaging.
- Initiating, promoting and encouraging effective internal and external communications
- strategies and practices.
- Assisting in the research and development of news releases, articles, publications,
- editorials and other written communication projects.
- Collect and distribute clinical program information quarterly to primary care providers
- Support CFHT’s transition from an internal internet site to a staff SharePoint for internal
- communications and resources

Internet Communications:

- Update, develop, and promote COHT and CFHT website to ensure accuracy, optimization
- and increase web traffic.
- Ensure website meets accessibility requirements
- Establish policies and procedures around content management for the website
- Utilize CMS to update the 811 website for the COHT
- Managing production and content management of the COHT website.
- Pull reports on COHT website traffic for reporting to OH
- Complete review of CFHT website, coordinating updates with team leads, management
- and the site developer

Branding:

- Enforcing COHT’s and CFHT’s respective identity and brand standards: publishing,

distributing, updating and enforcing a Style Guide which establishes standards for logos,
graphic elements, fonts, colours, and boilerplate.
- Maintaining and monitoring all aspects of COHT and CFHT printed material.

Media Relations:

- Performing communication duties as assigned by the Executive Director, COHT and the
- CEO, CFHT.
- Assisting in the planning, coordinating and executing of media events.
- Assisting the CFHT team and COHT Operations Team in the development of outreach

and marketing programs to increase the visibility of the organization.
- Other Responsibilities:

- Assisting in the generation of Communications policies and procedures.
- Supporting the Executive Director, COHT in communication activities.
- Performs other duties as may be assigned by the ED, COHT and the CEO, CFHT

**QUALIFICATIONS**:
**Education**:

- Post-secondary education (degree or diploma) in the area of Public Relations,
- Communications, or Journalism is required.

**Experience**:

- Minimum three (3) years related experience in a not-for-profit or healthcare related sector
- is required.
- Advanced computer skills and experience in word processing and presentation software
- is required.
- Experience with web Content Management Systems (CMS) an asset.

Competencies:

- Demonstrated administrative planning skills and skilled in preparing communications and
- publications/brochures.
- Demonstrated strong verbal communication skills are essential in order to interact with
- various individuals and committees.
- Demonstrated superior written communication, grammar, punctuation, spelling, and
- editing skills.
- Demonstrated ability to time manage, prioritize, and multi-task to tight deadlines.
- Demonstrated attention to detail.
- Demonstrated ability to be highly motivated and flexible with the ability to adapt quickly to

new situations/challenges.
- Demonstrated appreciation and respect for protocol, professionalism, and confidentiality.
- Demonstrated ability to work efficiently, independently and in a collaborative
- environment.

Other:

- Demonstrates commitment to continued professional and personal growth and

development through Continuing Education Programs and Self Directed Learning
Opportunities.

**WORKING CONDITIONS**:
Work from Home and the Couchiching Community