Marketing Specialist

WHO WE ARE

At Leger, we know Canadians. With over 30 years of experience, we are THE most accurate market research firm in Canada. Joining our company means joining a team of 600 passionate people who are committed to their work. We are the largest Canadian-owned market research and analytics company, with 8 offices across Canada and the United States.

WHY YOU WILL LOVE WORKING WITH US

We are the benchmark in our industry, and we offer important strategic advice to our clients. We distinguish ourselves through our company culture, our transparent management, our dynamic attitude and our flat company structure. Our team is the basis of our success and as they say, birds of a feather flock together. If you want to join us and make a difference, our team is waiting for you

YOUR ROLE AS A MARKETING SPECIALIST
- Bring your curiosity, your positive attitude and your desire to learn
- Develop and implement marketing strategies across channels to increase the Leger’s visibility
- Achieve business objectives across North America.
- Use your creativity to develop external communication and promotional strategies
- Work on challenging and impactful projects
- Share your knowledge
- Thrive and grow in a stimulating and friendly environment

Joining our team as a Marketing Specialist means taking the values of quality, customer service, innovation, collaboration and commitment to heart. The ideal person has a strong sense of organization and excellent ability to manage multiple projects. Your creativity, your team spirit and your excellent writing skills will be valuable assets

YOUR RESPONSIBILITIES

**Build Awareness of Leger Brand & activate engagement across North America**
- Develop and implement marketing and communication strategies to increase visibility and awareness of the company’s activities and services (briefs, communication plans)
- Develop campaign strategy, content plan and execute on project deliverables from start to finish
- Develop activation plans, explore modern marketing communication formats and channels that provide Leger wide reach and increased awareness and participation with campaign activities and content
- Interpret and monitor statistics obtained on the various marketing initiatives
- Establish KPIs and key metrics to define overall success of marketing initiatives
- In partnership with research and sales teams, launch new product offerings, develop GTM plan based on target personas
- Partner with content and editorial teams to develop and implement SEO best practices and related content management techniques for website content and landing pages and benchmark performance

**Specific Projects**
- Manage specialized study campaigns (large integrated programs) across Canada and U.S.
- Develop content that is aligned with Leger’s brand standards (including Zoom registration pages, website articles optimized for SEO, social media posts, etc.)
- Product marketing and development of promotional campaigns to showcase Leger’s solutions

WHAT YOU NEED TO SUCCEED

**Requirements**:

- University degree/bachelor’s degree or certificate in communications, marketing, or other relevant experience
- Experience in product marketing campaign development working with CRM platforms
- Knowledge of the Office suite (Word, Excel, PowerPoint and Outlook) with intermediate to advanced PowerPoint skills
- Intermediate to advanced knowledge of communication/Web platforms such as MailChimp, HubSpot, WordPress, Sitecore, Sprout and Zoom for webinars
- Intermediate knowledge of search engine optimization (SEO) and measurement tools such as SEMrush (or similar tools), Google Analytics and Google Search Console to analyze performance
- Bilingual (English and French), with excellent verbal communication and writing skills

**Skills**
- Excellent time and priority management
- Solution-oriented
- Excellent organizational skills
- Sense of leadership
- Passion for the world of communications, strategy and marketing
- Open to change and new approaches to work in a constantly changing environment

**BENEFITS**:

- Paid vacation when employment starts*
- Possiblity to work from outside the country*
- Offices closed between Christmas and New Year’s Day*
- Group insurance
- People First Program
- Leger University, training, mentorship, and continuing education
- Employee Assistance Program
- Profit-Sharing Program
- Pension Plan
- Flex Program: Hybrid Work Model
- Global health allowance
- and more
- _Certain conditions apply_

THE PERKS OF WORKING WITH US

At Leger, our people are at the heart of our success. Being part of our team means:

- Working in a friendly, respectful, and positive environment. Happiness at work is one of our top priorities
- Enjoying flexible benefits and other perks that foster a culture of well-being.
- Developing your skills and thriving professionally with our learning and mentorship opportunities.
- Multiple opportunities for long-term growth. More than one-third of our perma