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Social Media Specialist

2 weeks ago

Etobicoke, Canada Paul Jen Communications Inc. Full time

Paul Jen Communications is a leading strategic corporate communications firm that specializes in brand strategy, media coordination, and high-impact design. Established in 2015, we collaborate with prominent organizations across energy, healthcare, and non-profit sectors. As an LGBT+ certified business, we take pride in crafting meaningful, inclusive campaigns that inspire and deliver measurable results.

**Role Overview**: We’re seeking a creative and results-driven **Social Media Specialist** to join our dynamic team. This role is responsible for developing and executing social media strategies that drive engagement, amplify brand presence, and align with our clients’ goals. You will manage multiple social media accounts, create compelling content, analyze performance, and stay ahead of trends to ensure our clients’ digital success.

**Key Responsibilities**:

- Develop and implement comprehensive social media strategies for multiple clients.
- Create, curate, and schedule engaging content across various platforms, including Facebook, Instagram, LinkedIn, Twitter, and emerging channels.
- Monitor and manage social media accounts, ensuring consistent brand voice and messaging.
- Analyze performance metrics and provide regular reports with actionable insights.
- Engage with online communities by responding to comments, messages, and inquiries in a timely manner.
- Collaborate with writers, designers, and strategists to deliver cohesive campaigns.
- Stay informed about social media trends, tools, and best practices to enhance campaign effectiveness.
- Manage paid social media advertising campaigns to optimize reach and ROI.

**Qualifications**:

- A diploma or degree in Marketing, Communications, or a related field.
- Minimum of 3 years of **agency experience** managing social media accounts; freelance or internship experience will not be considered.
- Proven track record of executing successful social media campaigns.
- Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms.
- Strong writing skills with the ability to craft compelling captions and posts.
- Experience with paid social media advertising, including campaign setup and optimization.
- Solid understanding of content trends and platform-specific best practices.
- Excellent organizational skills, with the ability to handle multiple accounts and deadlines simultaneously.
- Strong communication skills and the ability to work collaboratively within a team.

**What We Offer**:

- Competitive salary
- A dynamic, collaborative work environment with opportunities for professional growth.
- The chance to work with high-profile clients and contribute to impactful campaigns.
- An inclusive workplace culture that values diversity and creativity.

Paul Jen Communications is an equal-opportunity employer and celebrates diversity in all forms. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

**Job Types**: Full-time, Part-time, Freelance

Pay: $25.00-$30.00 per hour

**Benefits**:

- Casual dress
- Company events
- On-site parking
- Paid time off

Flexible language requirement:

- French not required

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Etobicoke, ON M8V 3W6: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's Degree (required)

**Experience**:

- Marketing: 3 years (required)

**Language**:

- English (required)

Licence/Certification:

- Meta Certified Community Manager (required)

Work Location: In person

Application deadline: 2025-01-30
Expected start date: 2025-02-10