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Marketing Associate
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**As the Marketing Associate, your primary responsibility will be to support the development and execution of marketing plans that align with our business objectives in the Canadian market. A significant portion of your role will focus on managing our social media presence, where you will collaborate to engage with our audience, build brand awareness, and drive customer engagement. You will work closely with various internal teams and our global headquarters to analyze and adapt global marketing material to the local market, as well as develop original content. Reporting directly to the National Manager, Marketing and Customer Excellence you will also play a key role in managing our digital presence, including the e-shop, while continuously optimizing our marketing efforts.**
**KEY RESPONSIBILITIES**:
- **Marketing plans**: Support the development and assist in the execution of marketing plans that support our business goals.
- **Content development and adaptation**: Analyze and adapt global marketing materials to suit our market, and develop original content tailored to local needs, including product labelling, advertising campaigns, and social media posts.
- **Social media management**: Take ownership of our social media platforms, working with head offices and local agencies to develop and implement a comprehensive social media calendar. Monitor online communities, engage with followers, and create content that drives brand awareness and customer engagement. Analyze performance and adjust strategies to maximize impact.
- **Local market research**: Gather and analyze local market data to inform adaptations of global strategies and ensure their effectiveness within the Canadian context.
- **SEO/SEM management**: Work with head offices and local agencies to optimize our website by ensuring it follows SEO best practices and support the management of any paid search (SEM) campaigns to drive traffic and sales.
- **Event coordination**: Assist in planning and coordinate trade and community events, including logistics, promotion, etc.
- **Performance analysis and reporting**: Analyze marketing performance, generate reports, and make data-driven recommendations to optimize future campaigns and initiatives.
- **Hands-on collaboration**:This role requires a balance of strategic thinking and operational tasks. You will be expected to take ownership of both high-level marketing initiatives and day-to-day activities, such as preparing presentations, coordinating shipments, and supporting the team with administrative tasks. Flexibility and a willingness to contribute to all aspects of marketing operations are key to succeeding in this position.
**1. EDUCATION**:Undergraduate university studies - Business, Marketing and/or Communication
**2. EXPERIENCE**:0-4 years in a similar role, ideally in healthcare/medical device/direct-to-consumer environment
**3. SKILLS, KNOWLEDGE, AND BEHAVIOUR REQUIRED FOR THE ROLE**
**SKILLS**
- **Effective communication**:Strong written and verbal communication skills (English and French), with the ability to craft compelling marketing messages and collaborate effectively with all partners.
- **Social media expertise**:Proficiency in managing and optimizing social media platforms, including content creation, audience engagement, and performance analysis to drive brand awareness and customer engagement.
- **Organizational and prioritization skills**:Ability to manage multiple projects, prioritize effectively, and ensure that marketing activities are executed on time and to a high standard.
- **Analytical skills**:Strong analytical abilities to evaluate marketing performance, interpret data, and make data-driven decisions that enhance the effectiveness of campaigns and strategies.
- **Online and digital systems agility**:Proficiency in using online and digital tools, with a willingness and ability to quickly learn new systems and technologies to enhance marketing effectiveness and efficiency.
**KNOWLEDGE**
- **Marketing knowledge**: A solid understanding of marketing principles and practices, including digital marketing, content creation, and market research, to effectively contribute to and execute marketing plans.
- **Content creation and adaptation**: Experience in analyzing and adapting global marketing materials for local markets, and developing original content that resonates with the target audience.
- **Market research**: Knowledge of market research methods and the ability to gather and analyze data to inform marketing strategies and ensure they are effective within the Canadian context.
**BEHAVIOUR**
- **Proactive and results-oriented**: A proactive approach to managing tasks, with a strong focus on achieving marketing objectives and continuously improving strategies and processes.
- **Autonomous and self-motivated**: Ability to work independently, taking ownership of tasks and driving them to completion with mínimal supervision, while maintaining enthusiasm and passion for m
