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Media Planner

3 weeks ago

Montréal, Canada BAM Strategy Full time

**ABOUT**

BAM, a Digital Experience Agency that thrives on passion and collaboration. We aim to personalize the experience between people and brands, build initiatives that convert, and challenge the norm by asking questions. We're committed to exploring new angles, adapting to ever changing circumstances and moving forward with our team in new and exciting ways.

We’ve been in the business for 25 years and in the time that we've started, the journey has been phenomenal. Our current client list includes a who’s who of Fortune 500 companies: Pepsi, P&G, 3M and Reckitt, with a second office located in New York City. What’s our secret sauce, you might ask? We call it “Careiosity.

OVERVIEW

Reporting directly to the Media and Search Campaign Manager, the Digital Media Planner will drive the successful execution of media and search marketing campaigns in line with prescribed objectives.

WHAT YOU WILL DO

Media Campaigns
- **P**articipate in the development of media plans and media plan proposals for clients showcasing KPIs to determine success for B2C, B2B, CPG brands.
- Research and recommend media placement options for media programs, including but not limited to paid search (ppc), social advertising (Facebook, Instagram, LinkedIn), online video (including YouTube), programmatic, retargeting
- Organize creative requirements for execution and share with creative team
- Gather campaign elements for set-up (banners, tracking, etc)
- Develop text ads as required
- Deploy/upload/traffic the campaigns
- Engage with partner firms (e.g. Facebook)
- Monitor campaign performance on a daily basis
- Develop and implement optimization strategies to improve performance of campaigns

Reporting and Continuous Improvement
- Pull required data for campaign and project reports, including metrics such as CPM, CPC, CTR, CPA, ROI.
- Develop ongoing reporting of media campaign performance
- Provide insights into and recommended action items based on campaign performance
- Participate in the development of best practice guidelines for related service offers

Innovation
- Propose innovative service offerings within the realm of digital advertising
- Propose innovative optimization strategies for client campaigns
- Identify tools to facilitate optimization measures

WHAT YOU WILL BRING

Experience
- Previous experience in the field of digital media planning (3 plus years)
- University degree or college diploma in a related field

**Skills**:

- Knowledge of Google Ads (ideally Google Ads certified) and Facebook Ads Manager
- Strong knowledge of Programmatic, Facebook Business Manager, LinkedIn and Twitter advertising tools.
- Knowledge of Analytics tools (specifically Google Analytics), including setting up of UTM tagging, dashboards and data extraction for reporting
- Familiarity with Google Drive (Google Docs, Google Sheets, Google Slides)
- Strong analytical skills
- Strong written and oral communication skills in both English and French
- Exceptional attention to detail
- Excellent organization and time management skills
- Excellent interpersonal and decision-making skills
- Responsible and autonomous
- Ambitious, outgoing and a team player
- Ability to deal with stress, pressure and tight deadlines
- Creative and innovative in approach
- Bilingual - English and French (Asset)

Interests
- Strong interest in online media, search marketing and social media
- Strong interest in digital marketing and its evolution

**Benefits**:

- Casual dress
- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site gym
- RRSP match
- Vision care
- Wellness program
- Work from home

Schedule:

- 8 hour shift

**Experience**:

- media planning: 2 years (required)
- Google Ads: 1 year (preferred)
- agency: 1 year (preferred)
- Facebook Advertising: 1 year (preferred)