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Marketing Automation Specialist

2 weeks ago

Toronto, Canada Edgewood Health Network Inc Full time

- Track and report on goals and other conversion metrics to measure efficacy of marketing initiatives- Maintain error-free integrations between our marketing software and manage new integrations as needed- Support the management of our Hubspot instance, including optimizing existing workflows, accuracy of data, hygiene and performance monitoring- Diligent management and maintenance of the connection between Salesforce and Hubspot—ensuring high data quality, expedited lead flow, and proper campaign tracking- Plan, improve, and optimize campaign workflows in Hubspot, including testing and experimentation, data gathering, analysis and interpretation of results to streamline lead journeys- In conjunction with PPC specialist, tracking and attributing lead journeys from organic and PPC sources using Hubspot and Google Analytics, including Google Tag Manager- Evaluate existing lead flows and lead routing, including marketing-to-sales process improvements- Educate the team on evolving best practices and trends in marketing automation to ensure current efforts are as effective as possible