Manager, Digital Performance

Requisition ID: 208784

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

As a Manager, Digital Performance, you will be responsible for planning, measuring, and managing digital performance of digital tactics, strategies and campaigns across multiple business lines, programs, and platforms (mobile, desktop, app). You will also be responsible for identifying, assessing, measuring, and supporting strategic initiatives as it relates to driving the growth of sales and/or revenue across Scotiabank’s Canadian banking ecosystem.

As part of Scotiabank’s Digital Channels department, the Digital Performance team is responsible for leading annual fiscal planning, in-year sales performance management and influencing strategic direction of online sales & revenue growth.

The incumbent needs to be firmly rooted in objective data-driven decision making, with a track record of ideating, executing, and measuring tactics that have material impact on sales & revenue growth.

**Is this role right for you?**
- Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems, and knowledge
- Support the improvement of digital effectiveness by partnering with Business lines, Customer Journey Managers, Digital Acquisition Specialists, and Marketing to ensure that Scotiabank positively performs to our annual and strategic sales targets
- Drive acquisition goals by executing best-in-class tactics, recommending strategies and by optimising continuously within the agile digital framework
- Consistently seek new and innovative ways to use user data, value propositions and personalisation to develop engaging and measurable campaigns
- Leverage analytics and insights to continuously optimize to channel metrics (CPA) and business goals (New to Bank, Deposits, etc.)
- Research competitors and their strategies to find the gaps in the industry and accordingly set up digital channel and user experience goals for the brand.
- Leverage analytics, partner reports and vendor tools to support monthly reporting and ad-hoc requests to generate insights in an effort drive performance management across multiple business lines
- Identify pain points to creatively improve non-performing areas
- Champions a high-performance environment and demonstrates a commitment to Scotiabank’s values: accountability, passion, integrity and respect. Delivers results in accordance to Scotiabank behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
- Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits.
- Actively pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.

**Do you have the skills that will enable you to succeed in this role?**
- Minimum of 5+ years of professional experience in any of the areas: Digital Performance, Digital Product Management, Marketing Campaign Management, Marketing Analytics, Digital Marketing
- 2+ years’ experience in a role that required making fact-based data driven investment decisions
- Working knowledge of industry leading visualization tools such as Power BI and Adobe Analytics
- Strong understanding of trends, segmentation and tracking tools
- Post-secondary education in Marketing or Business, or relevant experience
- Self-starter with ambitious initiative to continue learning
- You have strong written and verbal communication skills with attention to detail

**What's** in it for you?**
- Diversity, Equity, Inclusion & Allyship - We strive to create an inclusive culture where every employee is empowered to reach their fullest potential, respected for who they are, and are embraced through bias-free practices and inclusive values across Scotiabank. We embrace diversity and provide opportunities for all employees to learn, grow & participate through our various Employee Resource Groups (ERGs) that span across diverse gender identities, ethnicity, race, age, ability & veterans.
- Accessibility and Workplace Accommodations - We value the unique skills and experiences each individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone. Scotiabank continues to locate, remove, and prevent barriers so that we can build a diverse and inclusive environment while meeting accessibility requirements.
- A hybrid-friendly work environment will provide you with the flexi