Campus Store Comm. Coordinator

**Schedule**
Monday-Friday 8:30-4:30, occasional weekends & evenings.

**Education Level**
Bachelor's degree in Marketing, Communication, Multimedia or a related field of study.

**Career Level**
3 years relevant experience

Job Summary: Responsible for developing, implementing and evaluating a strategic communication and marketing plan to enhance the department's overall profile and promote the department's products, services, events and offerings.

Purpose and Key Functions:

- Develop annual marketing and communications strategies in consultation with others.
- Develop and monitor the marketing and communications budget.
- Develop, manage, coordinate and evaluate the visual identity and branding for the department through the use of effective marketing and communication strategies.
- Ensure marketing efforts align with the University’s strategic goals while safeguarding various University Marks.
- Ensure marketing initiatives are communicated and understood by others and that they comply with the University's branding policy and other relevant procedures and guidelines.
- Contribute to the financial success of the Campus Store by converting online browsers into buyers.
- Establish and maintain departmental guidelines and policies to ensure the consistency and quality of messaging and standards as it relates to marketing and communication strategies.
- Create and produce original communications materials in digital and print formats to meet departmental strategic goals, including, but not limited to: print publications, animation/video content, website content, electronic newsletters, retail apparel designs, social media content, digital boards, etc.
- Liaise with internal contacts, external partners and other key stakeholders.
- Act as an Ambassador for the Campus Store, assisting with outreach efforts for equity deserving groups.
- Coordinate and communicate content requirements and production deadlines to key stakeholders.
- Establish work priorities and schedule the necessary resources for plan implementation.
- Develop and conduct surveys and facilitate focus groups to evaluate departmental service and product offerings in consultation with others. Compile, analyze and share results.
- Develop content, design, edit and maintain the department's social media platforms.
- Drive the Campus Stores' online presence by researching and leveraging new features on existing platforms and exploring new offerings to enhance consumer reach and audience engagement. The Campus Store must remain at the forefront of online tools to ensure continued engagement with its' tech-savvy audience.
- Negotiate terms of service with various suppliers, affiliates and publications.
- Photograph and edit photos for use on the Campus Store website, social media and electronic/print publications.
- Coordinate, review and edit all content on the departmental website.
- Coordinate and write the department's annual report and accomplishments.
- Understand the flow of information between the departmental website and other internal and external systems.
- Conduct database, literature, and web searches to locate documents and articles that can be used for reference in marketing tools.
- Attend, participate and chair a variety of meetings.
- Participate in committees related to marketing, communications, and branding within the organization.
- Remain current with frequent developments in design and graphics software, social media platforms, website standards, and trends in the communications field.
- Ensure the proper opening and closing of the store following established department policies and procedures.
- Assist with supporting store operational and functional needs as required.

Supervision:

- Provide functional guidance to others on an ongoing basis. _
- Ensure adherence to quality standards and procedures for short-term staff and volunteers._

**How To Apply**

**Employment Equity Statement**

McMaster University is located on the traditional territories of the Haudenosaunee and Mississauga Nations and within the lands protected by the “Dish With One Spoon” wampum agreement.

The diversity of our workforce is at the core of our innovation and creativity and strengthens our research and teaching excellence. In keeping with its Statement on Building an Inclusive Community with a Shared Purpose, McMaster University strives to embody the values of respect, collaboration and diversity, and has a strong commitment to employment equity.

Job applicants requiring accommodation to participate in the hiring process should contact:

- Human Resources Service Centre at 905-525-9140 ext. 222-HR (22247), or
- Faculty of Health Sciences HR Office at ext. 22207, or
- School of Graduate Studies at ext. 23679

to communicate accommodation needs.