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Web Lead

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Oshawa, Canada General Motors Full time

**KEY RESPONSIBILITIES**: **Website Content Management & Execution**: - Oversee the planning, scheduling, and execution of all website content updates, including product information, retail programs, and evergreen content. - Ensure content is accurate, up-to-date, on-brand, and optimized for cross channel communication. - Manage content calendars and coordinate with digital agency of record, marketing teams, and product teams. **Personalization Strategy & Implementation**: - Develop and execute strategies for website personalization based on user behavior, demographics, and customer journey stage. - Work with analytics teams to identify customer segments and tailor content and experiences accordingly. - Utilize personalization tools within Adobe Test & Target to deliver dynamic content. - Monitor and report on the effectiveness of personalization efforts. **UI/UX Opportunity Identification & Improvement**: - Continuously analyze website performance, user behavior data (e.g., heatmaps, session recordings, A/B tests), and customer feedback to identify UI/UX pain points and opportunities. - Propose and champion improvements to website navigation, layout, functionality, and overall user experience. - Collaborate with design and development teams to implement UI/UX enhancements, ensuring a seamless and intuitive user journey. - Stay informed on industry best practices and emerging trends in web design and user experience **.** **Shopping Journey Optimization & Conversion**: - Take ownership of the end-to-end customer shopping journey on the website, from initial discovery to conversion. - Identify and remove friction points in the conversion funnels (e.g., lead forms, product configurators, inventory tools, etc). - Implement A/B and multivariate tests to optimize conversion rates for key actions. - Work closely with Media & Customer Lifecycle Management teams to align website experience with campaign objectives and deliver outcomes (High Value Behaviours). **Website Performance Monitoring & Reporting**: - Monitor key website performance metrics (e.g., traffic, bounce rate, conversion rates, buying activities, engagement activities). - Utilize web analytics tools (Adobe Analytics & Customer Journey Analytics) to deep dive into performance data **.** **Cross-functional Collaboration**: - Interface with Product Marketing, MarTech, Marketing Applied Science, Media & Customer Lifecycle Management teams. - Work with global teams to ensure consistent brand experiences in customer execution. **Qualifications**: - Bachelor's degree with 7+ years of digital marketing, website content, or digital product management experience required. - Strong background in UX design and digital product management for consumer-facing websites. - Excellent project management and analytical skills. - Familiarity with Adobe ecosystem inclusive of: AEM, AEP, CJA - Experience with digital content management systems, usability testing, and A/B testing. - Proven ability to lead agency partners and cross-functional teams in large organizations. - Strong understanding of digital creative, media, and measurement practices. - Excellent written and verbal communication skills. - Automotive experience is a plus. **Join Us**: At General Motors, we’re not just transforming marketing; we’re setting the pace for the industry. If you’re ready to lead with influence, embrace change, and drive the brand towards a future of creative brilliance, we want to hear from you. **Benefits**: The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others: - Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave. - Healthcare, dental and vision benefits including health care spending account and wellness incentive. - Life insurance plans to cover you and your family. - Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement. - GM Vehicle Purchase Plan for you, your family, and friends. **GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.** **About GM**: Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. **Why Join Us**: We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. **Non-Discrimination and Equal Employment Opportunities**: General Motors is committed to being a workplace that is not only free of unlawful