Specialist, Trade Marketing
6 days ago
Holt Renfrew offers you an inspiring, fashion-driven environment with opportunities to learn and grow. From our incredible partnerships with iconic luxury brands, to our commitments to corporate social responsibility, you will be inspired every day.
A job at Holt Renfrew offers a competitive total compensation, a generous employee discount, pension, and health & dental benefits, tuition assistance, and continuous learning and development.
The Specialist, Trade Marketing supports the Trade Marketing leaders across a range of commodities (e.g. Ready to Wear, Accessories, Leased, Cosmetics, etc.) in all aspects of marketing the divisional vendor marketing programs to deliver on divisional sales targets: owned and paid digital, visual, experiential (Pop-up/Events) from programming, tracking, briefing, facilitating approvals, to budget and post-mortem reconciliation. This role works cross-functionally across marketing, creative, trade and store teams to ensure all aspects of vendor marketing programs are delivered with excellence and on time to our stores.
- What you'll do here:
- Support the Trade Marketing Director in preparing all vendor marketing briefs for program activations: Digital, Campaign, Visual, Trend stories, CRM programs, Paid Media, Website
- Manage vendor/ trade program approvals.
- Makes day-to-day decisions on how to administer and communication programs within established framework of existing program. Suggest updates to programs, troubleshoot, and implement enhancements working with creative / vendor, with major changes approved by Director
- Work directly with merchants and vendors for program approvals - always ensuring Holts POV is prioritized while providing recommendations on how best to leverage vendor assets.
- Manages work-backs internally (Creative/Visual/CRM) to ensure timely execution of programs to support new arrivals/launches/programs
- Priorities Calendar inputs/ tracking weekly/monthly/seasonal priorities from all merchants and ensuring deliveries match programs in-season - feeding weekly/monthly/seasonal program execution
- Product documentation (Sample/Style Card/Program Confirmation)
- Quant sheet development: Editorial - drive sales tracking and program effectiveness, Visual and PR Seasonal Programs - Facilitate priorities across the Trade Teams for a singular view
- Drive the achievement of COOP and Expense goals work with vendors to maximize their COOP investments and partner with internal teams (Media/Visual/Store/etc) to maximize program budgets, optimizing expenses.
- Makes recommendations on program enhancements, packages and adjustments within budget parameters; manages timelines for efficient COOP collection.
- Leads accruals process for timely accounting of expenses / COOP; providing monthly recap to Finance/DVP
- Manages the vendor selling events and activations calendar - Leads the coordination of all eventing in partnership with the Marketing Director, Trade team, store teams (Events/CSMs) and SSC events team for seamless execution (Cosmetics only)
- Make recommendations to the vendor and store marketing teams on program live dates and how to improve events and processes- Post-Secondary degree or diploma in marketing or related discipline
- Minimum 4 years of experience - marketing, project management, events
- Excellent project management skills to prioritize projects and balance the needs of multiple stakeholders.
- Demonstrate strength in negotiating with internal teams and vendors to ensure projects are completed within scope and on budget
- Strong communication skills to ensure accurate information is captured on all program documents/ calendars and is cascaded to the appropriate internal/external teams.
- Ability to work cross-functionally in a matrixed environment
LI-Post #LI-Hybrid
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