Communications and Engagement Officer
4 days ago
As a vital member of the Faculty of Medicine team, the Communications and Engagement Officer plays a key role in supporting strategic communications, alumni and stakeholder engagement, and event coordination across the Faculty. Reporting to the Director of Communications, this position supports the development and execution of high-impact communications strategies, nurtures relationships with alumni and partners, and elevates the Faculty’s presence through traditional and digital platforms.
The Officer collaborates closely with internal and external stakeholders to plan, promote, and deliver events and campaigns aligned with the Faculty’s strategic goals. From media relations to community engagement, this role is central to showcasing the excellence and impact of the Faculty of Medicine.
**RESPONSIBILITIES**:
**Strategic Communications and Engagement**
- Support the Director of Communications in implementing the Faculty’s long-term communications and engagement strategy
- Promote key initiatives and achievements to internal and external audiences
- Foster brand awareness and positive perception among stakeholders, alumni, and the public
- Contribute to issues management and media planning as required
**Media, Social Media, and Content Development**
- Serve as secondary media contact for the Faculty of Medicine
- Assist in developing media materials, proactive storytelling, managing interviews, and liaising with reporters
- Monitor and manage Faculty social media platforms in line with institutional guidelines
- Support website content, newsletters, speaking notes, blogs, and digital promotions
**Event Planning and Community Engagement**
- Assist in coordinating and supporting events such as orientation, student ceremonies, open houses, and academic showcases as needed
- Collaborate with UPEI departments and external partners (e.g., Health PEI) to plan and deliver events
- Provide on-the-ground support during activities, including scheduling, logistics, and stakeholder communication
**Alumni, Client, and Stakeholder Relations**
- Assist with initiatives to nurture alumni pride and engagement
- Provide communications support related to donor and stakeholder outreach in collaboration with UPEI’s Development and Alumni Engagement team
**Internal Communications and Team Collaboration**
- Advise and coach faculty, students, and staff on communications best practices
- Provide mentorship and informal leadership to other communications support staff
- Participate in committees and working groups across UPEI and Health PEI as needed
**QUALIFICATIONS**:
- A four-year undergraduate degree in communications, public relations, journalism, or a related field
- Minimum three years’ experience in a related communications or engagement role
- Strong writing, editing, and visual storytelling skills across platforms
- Proven ability to coordinate events and manage multiple priorities in a fast-paced environment
- Familiarity with media relations, social media platforms, and web content management systems
- Excellent interpersonal and organizational skills
- Knowledge of the healthcare or academic environment is an asset
- Proficiency in Microsoft Office and digital tools; experience with graphic design and multimedia platforms is considered an asset
- Some travel, evening, or weekend work may be required during peak event periods
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