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Manager, Consumer Strategy
2 weeks ago
**WHO WE ARE**
When it comes to health, we’re always looking for ways to push for better. It’s why we were founded in the first place. In 1957, our founder, pharmacist William Wilkinson, witnessed a mother sacrifice her health by forgoing her own medicine to pay for her sick daughter’s prescription. He knew there had to be a better way. So, he introduced North America’s first prepaid drug plan, and GreenShield was born as a not-for-profit with a mission to support better health for all Canadians.
We aren’t just a health and benefits company. We’re the only not-for-profit social enterprise that brings worlds of coverage and care together, all in one place.
We’re noble challengers, purposefully building a better way and we need the best people to help us create a more holistic approach that takes care of the mind and body.
Our mission is to create better health for all Canadians, and we know that starts with our employees.
**THE ROLE IN A NUTSHELL**
We’re looking for a strategic leader to play a pivotal role in driving the overall strategy and execution of a consumer strategy for GreenShield by defining and implementing innovative strategies aimed at creating new products and services, enhancing loyalty and consumer impact, and driving the overall business forward.
You will act as the central point, coordinating with various teams to oversee the entire development process, from the initial concept to the build and launch of new consumer-focused products, services, partnerships and overall experiences. You will work with the product, technology, regulatory, marketing, and other cross-functional teams on research, concept definition, user experience, product requirements & build, and strategic partnerships.
Key Responsibilities:
- Develop and lead strategic initiatives to accelerate our customer transformation, drive business growth, and deepen our engagement with consumers.
- Spearhead consumer research initiatives to discern emerging trends, untapped needs, and opportunities to better cater to various consumer segments.
- Identify pivotal growth strategies, understand their evolution over time, and oversee their implementation.
- Foster strong collaboration across departments, including product, marketing, legal & regulatory, data and technology, to ensure alignment and successful execution of strategic goals.
- Scout, establish and manage a broad range of external partnerships.
- Implement a robust performance measurement framework to track the progress of strategic initiatives.
- Regularly report on key performance indicators and strategy updates to senior leadership and other stakeholders.
**WHO WE'RE LOOKING FOR**
- Proven track record (8-10 years or equivalent) in a strategic role driving innovation within large and complex environments, ideally in health or digital health.
- Bachelor's degree in business, healthcare, or a related field. Master's degree is preferred.
- Strategic thinker with a customer-centric mindset, able to identify opportunities and develop effective go-to-market strategies.
- Proven ability to lead and deliver complex strategic projects, with a track record of advancing new ideas and products from early conception through to pilot and launch.
- Excellent analytical, problem-solving, and decision-making skills.
- Exceptional communication and presentation abilities.
- Strong leadership and interpersonal skills with the ability to collaborate effectively with diverse teams.
- Highly self-motivated with a strong sense of ownership, consistently delivering on project deliverables in dynamic and fast-paced environments.
**THE CULTURE**
We believe a career should be meaningful. Not just a means to earn a living. Our culture is one where everyone's voice is heard and valued. Because that’s what it takes to create better health for all. We dare to challenge the status quo. And we’re driven by people who have challenged theirs. We believe that your workplace should empower you to be the best version of yourself. That’s why we provide a place where you can be inspired, challenged, and rewarded.
Where your growth means our growth.
Where your voice is heard and valued.
Where your work has purpose. And purpose matters.
We believe our people are critical to our overall success. Inclusivity makes us a stronger, smarter and more informed organization. Being intentionally inclusive of diverse backgrounds, perspectives and experiences will enhance our company culture to positively impact how we support our communities. A career at GreenShield isn’t just about personal achievements, it's about making a difference together.
Here’s to Better Health for All
**A FEW MORE DETAILS**
Proficiency in English is required for this position. As part of this role, you will be required to communicate with colleagues or customers who use English as their primary language. By requiring English proficiency for this position, we aim to ensure that our employees can excel in their
