Associate Creative Director
1 week ago
All referred applicants must first be submitted through Workday by a current Loblaw Colleague._
Come make your difference in communities across Canada, where authenticity, trust and making connections is valued - as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.
At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.
**About Loblaw Agency**
At Loblaw Agency, our in-house creative team expertly translate our customers’ needs into real, engaging work that speaks to Canadians and drives brand love. Join our growing team and come dream up original creative for some of Canada’s most loved and trusted brands
Are you a creative visionary, with an unwavering dedication to achieving creative excellence?
You will lead a team of designers and copywriters, and are passionate about unique, imaginative, customer centric ideas. You understand what makes each of the channels unique and you are driven by results. You're a team player and collaborator who wants to deliver all the most engaging ideas and visual communication in support of our brands, including **PC Insiders Report** and President’s Choice®, Canada’s #1 and most trusted CPG brand.
If you are excited about working on original creative for Canada’s most beloved brands and thrive in an engaging, fast-paced environment, we’d like to meet you. Like now.
**Key Responsibilities**:
- Leading a team in developing exceptional creative ideas for a diverse range of tier one brands, across all mediums
- Strong Strategic acumen to deliver creative ideas on brief and on brand
- Strategic and executional experience with CRM and lifecycle best practices
- Evaluate team structure and effectiveness and create action plans for any needed changes
- Lead the direction of the team and partners to develop imagery (e.g., photography, illustration) and copy to best support the creative strategy and vision
- Ensure brand guidelines and directives are embraced and adhered to
- Stay curious and be familiar with competitor marketing programs and creative techniques
- Ensure creation of effective, industry leading creative concepts
- Create inspiring, concise presentations and share your work effectively with Senior Leadership
- Be resourceful to work with different budgets and in partnership with production, come forward with ideas, solutions and suggestions
- Proactive ideas/projects as directed by the CD as we build our world class agency
**Qualifications**:
- 7+ years of relevant creative experience
- Bachelor’s degree or Diploma, new media arts, communication design, creative advertising or equivalent
- Expertise in leading an engaged creative team (with direct reports) and evaluating performance effectiveness
- Expert ability to lead and direct photography and broadcast shoots (experience in food photography preferred)
- Trusted partner with the insight, knowledge and professional leadership to confidently move from concept through to completion of a project
- Expertise in editorial design
- Master in the art of storyboards for the production of social media, television, digital etc.
- Proven ability to lead a team through multiple campaigns in a fast-paced environment
- Proven ability to create effective, original advertising materials
- Exceptionally innovative and creative, with excellent ability to collaborate
- Exceptional interpersonal and communication skills to build relationships with peers and Senior Stakeholders through presenting inspiring & strategically driven creative and ideas
- Expert knowledge in industry-standard software and tools such as the Adobe Creative Cloud, MS Office, Workfront, and online market research
- Experience in brand development in multichannel marketing (Editorial, Experiential, Print, Social, Digital, Apps, Events, TV, Print, OOH etc)
Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars - Environment, Sourcing and Community - and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values - Care, Ownership, Respect and Excellence - guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits - these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top
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