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Marketing Coordinator, Maternity Leave

2 weeks ago

Delta, Canada Regency Fireplace Products Full time

In this dynamic, fast paced environment, the
- **Marketing Coordinator - Maternity Leave Coverage (12-18 months)** is responsible for working closely with the Sales, Marketing, and Product teams to deliver projects on time with a focus on branding and customer service. This position plays a key role in the implementation and execution of FPI’s global digital marketing strategy and acts as the “go-to” team member for managing, creating, and publishing content.**Duties and Responsibilities**:
**Content Development**
- Take the lead on Content Development by facilitating the development of product information content, consumer-facing articles and blog posts, website content, and social content
- Support content deployment plans for FPI’s digital properties: website, digital brochures, video blogs, etc.
- Ensure FPI’s online content reflects the tone, style and branding consistent with brand image
- Develop familiarity with web content best practices specific to the home furnishing industry, including content mapping and content strategy
- Identify opportunities for FPI to expand online reach and further build web-traffic, drive conversions, and improve online marketing funnel
- Turn ‘hallway’ and ‘management-team’ conversation and ‘talking points’ into high-quality, digestible content

**Social Media / Digital Marketing**
- Work with the Marketing Manager to develop and execute social media campaigns and initiatives
- Maintain FPI’s social accounts (including but not limited to Facebook, Twitter, Instagram, YouTube, Houzz)
- Collaborate with content writers to develop and review social media content and content calendar
- Build and manage FPI’s reputation online by adhering to and improving response guidelines and policies
- Identify opportunities for business and influencer outreach
- Implement SEO strategies within all social media efforts with the aim to maximize inbound traffic
- Maintain KPI and analytics tracking, report out on these metrics, including competitive benchmarking
- Remain up to date with new/emerging technology and social media trends; provide recommendations for implementation/adoption with the aim of keeping FPI’s marketing strategy cutting edge

**Project Management/Customer Service/Teamwork**
- Support marketing project development under the direction of the Marketing Manager
- Assure the completion of assigned Marketing projects accurately, on budget and on time
- Planning and supporting all head office and branch location meetings including presentation design
- Assure complete record keeping digitally & hard copy for all projects and programs
- Respond to general inquiries with a customer service focus
- Maintain professionalism and act in a manner consistent with FPI mission and guiding principles
- Follow all Health & Safety programs; actively participate in Health & Safety training with the purpose of gaining knowledge and understanding
- Contribute to a positive work environment focusing on Lean and continuous improvement initiatives
- Other related duties and projects as assigned

**Abilities/Skills/Knowledge**:

- Excellent communication skills (written/verbal) in English, with a particular emphasis on copywriting and corporate communications
- Strong organizational skills; able to prioritize and effectively manage multiple tasks simultaneously
- Ability to work both independently and with a team
- Knowledge of advertising, copywriting, and media concepts preferred
- Familiarity with social media platforms, SEO, and marketing analytics
- Strong working knowledge of a variety of programs, including Microsoft Office (especially Excel and Word), and design programs (InDesign, Illustrator)

**Education/Training**:

- Bachelor’s degree/diploma in Business, Marketing, or a related field
- Certificate/Coursework in digital or online marketing an asset

**Experience**:

- 1-2 years of Marketing experience (preferably creating content) is required

**How To Apply**: