Retirement Home Community Relations Specialist

**COMMUNITY RELATIONS SPECIALIST**

**ACCOUNTABILITY OBJECTIVE**: Under the direction of the Executive Director, develop and implements home-specific marketing and sales programs to achieve occupancy targets by employing a relationship-focused sales approach.

**BACKGROUND/QUALIFICATIONS**:

- Minimum grade 12.
- Post-secondary education with a preference for business administration, with a major in sales, marketing, communication, or public relations, or a background in an industry related to the position: real estate, healthcare, or sales.
- Minimum five years of business experience, preferably in retirement, hospitality, healthcare, or consumer sales sectors.
- Excellent verbal and written communication skills in the English language.
- Must be a self-starter.
- Must have a valid Ontario driver’s license and be willing to drive your own vehicle.
- Must have proficiency with computers and be comfortable using Excel.
- Must be available for a flexible schedule, which will include weekends and/or evenings.

**KEY RESPONSIBILITIES**:

- Participates in and contributes to the Quality Improvement program at the home.
- Markets residential suites in accordance with established sales procedures to ensure occupancy targets are met.
- Develops both new and existing potential resident contacts through a structured marketing and follow-up program.
- Facilitates and ensures a smooth transition for new residents:

- Prepares and processes Tenancy Agreements accurately.
- Reviews Information Package and CHIP with POAs
- Schedules pre-move-in health-care assessments with the DOC and ADOC or designate.
- Coordinates move-ins and room preparation.
- Maintains CRM reports and Census and keeps them up to date.
- Collects and forwards pertinent information to other departments and ensures notification to the Executive Director.
- Coordinates both internal and external public relations activities. Conducts tours and acts as the internal and external referral source for all sales and marketing contacts and activities.
- Maintain quality relationships by providing support, information, and guidance, leading to future qualified referrals.
- Provide constructive input to the Management Team regarding services to residents and families ensuring that our standards are met and exceeded.

**MARKETS THE HOME**:

- Develops and implements an annual marketing plan, and updates and reviews it as needed.
- Enhances the home’s community awareness/image through public speaking engagements.
- Prepares a monthly newsletter.
- Acts as a representative at community functions as appropriate.
- Maintains ongoing contact with the POAs/Family Members of potential residents.
- Maintains statistics to evaluate sales and marketing effectiveness:

- Maintains complete and accurate sales records in accordance with established procedures and programs.
- Provide input on occupancy projections, suite rental rates, and increases via competitive data.
- Maintain an awareness of industry trends and their impact on the residence
- Prepares marketing and sales reports for submission to the Executive Director every week.
- Meets regularly with the Executive Director and other staff to review marketing plans on an ongoing basis.
- Conducts a full and detailed competitor survey at least once a year
- Implements the marketing objectives, policies, and procedures of the home.
- Provides resident information for all departments by maintaining up-to-date resident room records, occupancy, and daily census and informs all departments of resident movement/move-ins/move-outs.
- Receives and updates CHIP and Tenancy Agreement as needed.
- Ensures that vacant suites are clean and attractive and ready to be shown.
- Performs other related duties as assigned or delegated by the Executive Director.
- Complies with the Occupational Health and Safety Act, Workplace Safety and Insurance Act, and Workplace Hazardous Material Information System.
- This includes recognizing health and safety hazards, reporting incidents, and fulfilling responsibilities under the applicable legislation.
- Complies with all relevant policies and procedures.
- Completes all required annual mandatory training/education.

**Salary**: $65,000.00-$75,000.00 per year

**Benefits**:

- Company pension
- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Vision care

Schedule:

- Monday to Friday
- Weekend availability

Supplemental pay types:

- Commission pay

**Education**:

- Secondary School (preferred)

**Experience**:

- Retirement Home Marketing: 3 years (required)

Work Location: In person