Marketing Manager

**Snapshot of a Day-in-the-Life**:

- Deeply understand and map out the entire customer journey, from awareness to purchase, across channels, identifying key moments where personalized engagement can enhance the experience.
- Design and implement tailored marketing programs and promotions for individual accounts to drive engagement and conversions, ensuring that campaigns align with the unique needs and objectives of each retail partner.
- Collaborate with retail partners to create and execute media strategies that enhance brand presence and drive purchase intent across all platforms.
- Oversee agency partnerships to ensure effective media planning, creative development, and seamless execution of campaigns. Act as the primary point of contact for agency partners, providing clear direction and maintaining accountability for deliverables.
- Work across different product categories to develop scalable marketing initiatives that drive brand reach and impact. Leverage synergies across categories to create unified, consumer-facing campaigns that enhance overall brand strength and visibility.
- Use multi-touch attribution to analyze and optimize the performance of different channels and the customer journey overall.
- Deeply understand and map out the entire customer journey, from awareness to purchase, across channels, identifying key moments where personalized engagement can enhance the experience.
- Design and implement tailored marketing programs and promotions for individual accounts to drive engagement and conversions, ensuring that campaigns align with the unique needs and objectives of each retail partner.
- Collaborate with retail partners to create and execute media strategies that enhance brand presence and drive purchase intent across all platforms.
- Oversee agency partnerships to ensure effective media planning, creative development, and seamless execution of campaigns. Act as the primary point of contact for agency partners, providing clear direction and maintaining accountability for deliverables.
- Work across different product categories to develop scalable marketing initiatives that drive brand reach and impact. Leverage synergies across categories to create unified, consumer-facing campaigns that enhance overall brand strength and visibility.
- Use multi-touch attribution to analyze and optimize the performance of different channels and the customer journey overall.

**What You’ll Bring**:

- Strong analytical skills to interpret data, generate insights, and make data-informed decisions.
- Experience in digital marketing channels, including social media, eCommerce, paid search, and display advertising.
- Skilled at developing shopper solutions rooted in insights & brand fundamentals to influence purchasing behaviours and put our brands at the forefront both from a national and customers specific in both Canada & US
- Proficiency in content strategy, development, and optimization, with a focus on AI-driven personalization.
- Ability to manage multiple campaigns and projects simultaneously from end-to-end, with a track record of meeting deadlines and achieving targets within budget
- Skilled in building relationships and collaborating with cross-functional teams, including Sales, Category Management, and External Retailer Teams.
- Comfortable working in a fast-paced environment with the flexibility to adapt strategies to emerging trends and market shifts.
- Strong verbal and written communication abilities to convey strategic plans and results effectively to stakeholders.
- Problem Solver - Ability to think bigger picture to find the best solution to drive better results

**What We Offer at Maple Leaf Foods**:

- Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
- An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
- A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting.
- Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
- Defined Contribution Pension Plan with company matching that starts on your first day of employment.
- Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
- Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas,