Marketing Manager, Trade Shows and Events

**About the company**:
Visual Defence (VDI) is a leading provider of software solutions for the transportation and infrastructure sectors. The company is a leading artificial intelligence software provider and is well known for its technology, CityROVER, which automates detection of incidents in the municipal and transportation sectors. The company is rapidly growing with extensive services provided worldwide.

**Why work with us?**

VDI is a well-known, Ontario-based company in business in Richmond Hill, Ontario since 2000. We are proud to offer extensive employer paid benefits including, but not limited to health, dental, life, and vision.

It is our belief that work/life balance is imperative to be cheerful and healthy thus, we have flexible working options and paid time-off benefits.

We believe that professional development opens up new possibilities, strategies, knowledge and skills for individuals. Extensive opportunities, room for growth and advancement, company sponsored learning programs and training plans are all part of our culture. We endeavor to keep all of our employees healthy and inspired. When you thrive, we thrive

We strive to bring our employees together That is what life and business is all about

VDI’s Social Committee brilliantly delivers on this and creates entertaining events that achieve this goal. We hope to see you at the next one.

Our office runs on collaboration, with an open door policy that serves to connect you to your colleagues.

We dress casually and have plenty of free on-site parking spaces.

**About the position**

In this role as a Marketing Manager, Trade shows and Events, you will plan, develop and deliver memorable experiences in order to engage the existing and potential CITYROVER community. You will create conversations, webinars, and deliver updates. You will form meaningful relationships between Visual Defence and its potential customers at various points of the procurement journey.

You will be required to lead variety of events for the public sector including trade shows and speaker participation in order to engage and enlarge the company’s potential clients such as industry experts and municipal leaders who are seeking innovative solutions to create smart and sustainable future cities.

In order to excel in this role you will have a real passion for planning, developing and delivering high quality marketing activities including designing, managing and evaluating marketing campaigns.

You will also possess interpersonal skills for collaboration, which can bring together visionary leaders, experts, and stakeholders to explore the convergence of our technology, the urban development and the community well-being it brings along with it.

**Key responsibilities include**:

- Identify, lead, participate and organize relevant trade shows and industry events that align with the company's target audience and marketing objectives.
- Coordinate and oversee all aspects of trade show participation, including booth design, logistics, promotional materials, and staffing.
- Conduct market research and competitor analysis to identify trends and opportunities for differentiation in the AI based road maintenance industry.
- Monitor and analyze marketing metrics to measure campaign effectiveness and make data-driven decisions.
- Cultivate and maintain relationships with industry influencers, media outlets, and strategic partners.
- Lead, create and execute marketing campaigns, including digital, social media, and traditional marketing to boost brand engagement and generate leads.
- Develop and implement marketing strategies to meet business goals and objectives, considering target audience, market trends, and competitive landscape.
- Create high-quality content across various channels, including blog posts, articles, social media posts, videos, infographics, and more, to engage and educate the target audience.
- Coordinate and oversee the production of marketing materials, such as brochures, presentations, videos, and case studies.
- Ensure consistent brand messaging and positioning across all marketing materials and channels.
- Stay up-to-date with industry trends, best practices, and emerging technologies to drive innovation within the marketing department.

**Qualifications and skills**:

- Minimum of **5 years** of proven experience in an event planning and marketing, preferably in the **public sector** industry.
- Excellent writing and editing skills to create engaging and persuasive content.
- Ability to adapt writing style for different channels and target audiences.
- Strong command of English written and spoken.
- Bachelor's degree in Marketing, Business Administration, or a related field (MBA is a plus).
- Strong understanding of marketing principles, including market research, segmentation, targeting, and positioning. Knowledge of digital marketing techniques, content marketing, social media marketing, and lead generation strategies.
- Proficiency in using m