Industry Outreach and Marketing Specialist

**Date Posted**:07/15/2025
**Req ID**: 44264
**Faculty/Division**: UofT Scarborough
**Department**: UTSC:Arts & Science Co-op Programs
**Campus**: University of Toronto Scarborough (UTSC)
**Position Number**: 00058053

**Description**:
**About us**:
The University of Toronto Scarborough is a place of energy, enthusiasm and passion. Our commitment to inclusive excellence attracts the brightest learners, scholars and employees from around the globe. Our success has been made possible by the opportunity given to us by our Indigenous hosts to operate on their territory, and we cherish our continuing partnerships with these communities. The University of Toronto Scarborough is an exciting campus with unlimited potential. Join us on our journey.

**Your opportunity**:
In consultation with the Assistant Director, the incumbent will set an annual plan for their work plan and performance targets for developing existing and new industry sectors and employers while creating and implementing account retention strategies.

This position differs from general marketing communications by focusing on conversion, lead generation, and strategic industry outreach, rather than internal or broad-based awareness efforts. It requires a strong understanding of B2B marketing within professional sectors, familiarity with marketing automation and analytics platforms, and an ability to translate sector data into actionable marketing tactics.

While balancing all stakeholder needs effectively, the ultimate goal is to drive measurable growth in employer participation in the co-op program, by creating marketing experiences that resonate with industry audiences and support long-term relationship building.

**Your responsibilities will include**:

- Advising on marketing best practices and brand-building opportunities
- Implementing marketing plans to strengthen brand profiles
- Developing and implementing marketing plans to promote programs, events and/or initiatives that support strategic objectives
- Developing a digital media plan that supports marketing/communications strategy
- Conducting market research and analysis
- Developing content for marketing and/or promotional materials
- Drafting and editing content for print and/or online communications channels
- Maintaining information on digital platforms

**Essential Qualifications**:

- University degree in marketing, communications or related field, and/or equivalent combination of education and experience
- Five years of progressively more responsible experience in B2B marketing including content development, account based marketing and digital advertising
- Must possess proven experience developing web content and experience with content creation tools
- Proven track-record of successfully developing and implementing marketing communications initiatives
- Applicants are also expected to show evidence of a commitment to equity, diversity, inclusion, and the promotion of a respectful and collegial learning and working environment.
- Must demonstrate project management skills and be capable of executing a variety of creative, persuasive, cost-effective marketing communication projects within deadlines and on budget
- Knowledge of AODA standards
- Proficient with Microsoft Office
- Excellent writing, proof reading and editing skills
- Detail oriented and accuracy are paramount
- Strong communication (verbal and written), research and presentation skills
- Ability to communicate with both technical and non-technical personnel
- Highly creative, innovative, excellent judgement, strong conceptual skills, self-motivated, strategic thinker, and results oriented
- Must be a strong team player with excellent interpersonal skills who can also work independently to meet tight deadlines with mínimal supervision

**Assets (Nonessential)**:

- Previous experience working in post-secondary environment or corporate environment
- Previous experience and deep understanding of Co-op
- Proficiency with AI Marketing and Productivity tools and platforms

**To be successful in this role you will be**:

- Accountable
- Achievement oriented
- Persuasive
- Problem solver
- Resourceful
- Team player

**NOTE**:

- This role is currently eligible for a hybrid work arrangement, pursuant to University policies and guidelines, including but not limited to the University of Toronto's Alternative Work Arrangements Guideline.

**Closing Date**: 08/04/2025, 11:59PM ET
**Employee Group**: USW
**Appointment Type**: Budget - Continuing
**Schedule**: Full-Time
**Pay Scale Group & Hiring Zone**:
**Job Category**: Administrative / Managerial

**Lived Experience Statement