Regional Account Manager

**Job Title**: Regional Account Manager, Ontario West

**Department**: Sales

**Reports To**:Sr. Regional Accounts Manager

**About Us**:
At Nature’s Way Canada, our mission is to responsibly enhance the health and well-being of individuals both within Canada and globally. We are committed to delivering high-quality natural health products, including a broad range of vitamins and nutritional supplements, herbs, omega-3 oils, probiotics, and multivitamins that promote healthier lifestyles. Guided by our enduring dedication to health and happiness, we aim to make a meaningful and lasting impact on our customers, employees, communities, and the environment.

We’re building a workplace where diversity, equity, and inclusion (DEI) are not just values, but daily practices. We believe that wellness extends beyond the products and services we offer, it's about how we support and respect each other at work too.

**Nature’s Way Canada has been recognized as one of Atlantic Canada & Nova Scotia’s Top Employers for 2025, making it a great place to work.**

**Position Overview**:
Reporting to Sr. Manager, Health Food, the Regional Account Manager, Ontario West will be a key member of the Sales Team and a leader in the Natural Health Industry in Canada.

The Regional Account Manager, Ontario West is responsible for enhancing current relationships within their assigned customer base and developing new business opportunities, which align with Nature’s Way Canada’s overall sales and company strategy. This will be achieved by creating value, managing expectations, delivering exceptional levels of support, and demonstrating a customer-centric attitude.

The Regional Account Manager, Ontario West will take an omni channel view of the business to drive best practices for customer and consumer experience within the Nature’s Way Canada business. They will develop and communicate strategies that connect company initiatives with customer and consumer interactions. The position will oversee a portfolio of customers within the Health Food and Specialty Retail Channel.

**ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.**

**Revenue Management & Strategic Planning**:

- Lead the development of business plans to grow net sales and profitability for customers, within assigned responsibility and in a sustainable fashion.
- Meet or exceed three primary key performance indicators: Sales Revenue, Trade Spend, Gross to Net and development of specific brand/need states.
- Develop and incorporate market/data insights into sell stories and share best practices with the greater organization.
- Grow the total net sales of the customers assigned, meeting annual revenue/profit goals by gaining acceptance and support of all key Nature’s Way Canada business initiatives.
- Development of strategic customer business plans, building mutually beneficial partnerships with key retailers and distributors that deliver significant growth for Nature’s Way Canada.
- Meet/exceed distribution, shelf placement and pricing goals.
- Manage expenses within allotted annual budget and complete calls and/or reports as required.
- Leverage knowledge to streamline Corporate Sales strategies and plan.
- Providing leadership and management necessary to meet financial goals.

**Account Management**:

- Develop “top to top” relationships with assigned strategic customers.
- Establish effective working relationships with current and potential business partners.
- Leverage superior account management and service into preferred vendor status with customer and model these skills and behaviors to other Nature’s Way Canada associates.
- Establish and execute effective sales promotion campaigns to drive incremental sales.
- Create/develop presentations, including customer required forms, maintaining all documents in CRM system.
- Drive sales through marketing programs, researching and resolving customer problems, recommending modifications to the product selection, and coordinating sales negotiations.
- Participate in creation of in-store merchandising that drives brand presence and awareness, i.e. shelf schematics, category plan-o-grams, and placement of signage, floor stands, and POP material.
- Invest our trade funds effectively to efficiently drive incremental consumption through assigned chain’s retail stores, quickly resolving any inappropriate investment and managing CMF within approved budget.
- Develop product and category knowledge for all top selling products/categories and the ability to effectively communicate features, benefits, segmentation strategies and key ingredients to customers.
- Coordinate necessary and value-added in-store activity with consumer field sales force and regional managers.
- Ability to travel to customers and be in-market, weekly as required.

**Environmental And Social Responsibility**:

- Support with the development, implementation and monitoring of the organization’s environmental and social goals as