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Director, Lifecycle Marketing
2 weeks ago
**About Tempo**
Tempo Software is a leading provider of strategic portfolio management software, helping organizations worldwide plan, predict, and deliver their most critical work. Working with a third of the Fortune 500, we're a fast-growing, enterprise-focused company with a strong commitment to innovation, customer success, and teamwork.
**About the role**
This individual will oversee a high-performing team and leverage cutting-edge tools to convert top funnel leads into free trialists, free trialists into paying customers, and paying customers into cross-sales and ultimately brand advocates. If you are a customer-centric marketer with a proven ability to optimize the buyer’s journey, this role is for you.
**Key Responsibilities**:
- Lead Nurturing Strategy: Own the overall strategy for nurturing leads at every stage of the funnel:
- Develop and implement campaigns to nurture top-funnel leads with engaging content that drives demo requests or trial starts.
- Build nurture programs for non-converting trial starts and demo requests to engage them until they are ready to speak with sales or convert on their own.
- Create customer onboarding strategies to ensure successful adoption and promote cross-sell opportunities once onboarding is complete.
- BDR Relationship Management: Closely collaborate with a team of business development representatives, ensuring proper follow-up processes and pipeline-building activities.
- Sales Partnership: Work closely with the sales team to ensure the team is set up for successful lead follow up by ensuring our Salesloft cadences are performing against key benchmarks.
- AI-Powered Outreach: Leverage our AI BDR platform to scale meeting bookings and improve efficiency.
- Cross-Functional Collaboration: Partner with RevOps to improve database segmentation for the best possible targeting and implement effective lead scoring models that optimize lead prioritization and pipeline conversion.
- Customer Advocacy Campaigns: Launch product review campaigns targeting happy customers to generate reviews and drive demand for Tempo’s solutions.
**What we’re looking for**:
- Leadership: Proven ability to lead and develop a high-performing team while managing multiple agency relationships.
- Lifecycle Marketing Expertise: Deep understanding of buyer and customer journeys, with a track record of developing impactful nurture campaigns.
- Data-Driven Approach: Analytical mindset with experience using metrics, KPIs, and A/B testing to measure and optimize campaign success.
- Tooling Expertise: Experience in SalesLoft, Braze, Appcues, and Salesforce.
- Collaboration: Strong cross-functional collaboration skills, particularly with RevOps, sales teams, and external vendors.
- AI Experience: A history of leveraging AI tools to enhance marketing strategies and drive results at scale.
Preferred Experience:
- 7-10 years of experience in lifecycle marketing, demand generation, or a related field.
- Experience managing high-performing teams, agencies, and advanced marketing platforms.
- Previous work experience in B2B SaaS organizations, supporting both a product led growth and direct sales Go-to-Market motion.
Why join Tempo?
- Do work that matters. The work you and your team do will help Tempo succeed in our most critical initiatives.
- We’re growing fast, and we’ll support your career growth every step of the way.
- Work from wherever you thrive, with a flexible schedule and a supportive remote-first culture, with the team located across the US, UK, and Canada.
- We value teamwork, celebrate wins, and never miss a chance to have fun while doing great work.
- Great perks including unlimited vacation in most of our locations, training reimbursement, WFH reimbursement, and more
- Excellent range of benefits including health, dental, vision and savings plan
If you’re passionate about lifecycle marketing and want to make an impact at a fast-growing company, we’d love to hear from you
Note: As our hiring teams are global, please submit your resume in English only
**_ At Tempo Software, we are proud to be an equal opportunity employer and are committed to creating an inclusive culture. As such all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status._**
**About the company**
At Tempo Software, we’re on a mission to drive deep organizational growth by enabling flexibility, innovation, and alignment for teams of all sizes. We create integrated solutions for time management, resource planning, budget management, strategic roadmapping, and program management - enabling product management and software engineering teams to work in harmony on their most impactful opportunities. Our customers gain unparalleled insight into how time - the most precious and finite resource - is spent, improving how they plan and manage their work.
