Category Growth Specialist, Non-food

**Category Growth Specialist**

Reports To

District Sales Manager

Location

Regina, SK

Type

Salaried

Closing Date

March 12, 2025

**Company Overview**

Sysco connects the world to share food and care for one another. Sysco leads from the heart of food and service to deliver the freshest of foods and ideas to restaurants, healthcare and educational facilities, lodging establishments and other customers who prepare meals away from home. Our customers can count on us to deliver on-point products and solutions since only Sysco is the global leader, sitting at the heart of innovation supply, delivery, culinary and more.

With over 57,000 colleagues and a fleet of over 13,000 vehicles, Sysco operates approximately 326 distribution facilities worldwide and serves more than 625,000 customer locations. For fiscal 2024 that ended July 2, 2024, the company generated sales of more than $68 billion USD.

Sysco, one of Canada’s Best Employers 2024, as listed by Forbes, is dedicated to our global corporate social responsibility goals and to creating a diverse and inclusive workplace. We offer our colleagues the opportunity to grow personally and professionally, to contribute to the success of a dynamic organization, and to serve others in a manner that exceeds their expectations.

Sysco is more than just a place to work. Our passion for food and our customers has made us the industry leader. To remain on top, we will continue to think bigger, work harder and never give up. Are you ready to drive success?

**Role**:
This is a professional sales position responsible for closing district category penetration opportunities and growing new business within category, with the expectation of achieving assigned business goals while enhancing the customer experience. This will be accomplished through maintaining industry and category specific certification status and direct selling of categories to customers. Specialists will prioritize time, targets, and team selling efforts based on market insights and data analytics.

**Role Responsibilities**:

- Develop and execute targeted category sales strategies to achieve district and individual annual business goals, delivering profitable sales growth and penetration across categories, specialty segments, and Sysco brand
- Provide customer solutions from within our defined category assortment with the emphasis on prioritizing Sysco brand/Sourced along with relevant Sysco specialty company offerings
- Utilize data analytics to prioritize category opportunities
- Actively seek, qualify, and action top penetration opportunities
- Be informed of market conditions, product innovations, and competitors' products, prices, and sales; share information with customers as part of value-added services provided
- Track activities and results, collaborate on opportunities, and champion the team selling process through use of Salesforce (Sysco’s CRM tool)
- Leverage sampling in a solutions-oriented manner to close sales
- Provide feedback to specialty companies and merchandising on product quality, product integrity, product mix, customer satisfaction, perceived value and competition
- Develop and maintain relationships with customers, chefs and Sysco team members
- Support execution of prioritized sales strategies through direct selling and engagement of customers and prospects at Sysco events (e.g. food shows, industry events)
- Follow-up on all communications and commitments resulting from customer meetings
- Execute all 360 category opportunities to the specified closed won ratio.
- Complies with Sysco’s Food Safety Policy and procedures to ensure food safety, quality and legality requirements are met.
- Is willing to work safely with mínimal environmental impact and understands the importance of reporting all hazards, incidents, and environmental spills immediately to their Supervisor.
- Understands that they play an integral role in their own safety and that of their colleagues and is willing to speak out when hazards are present.
- Perform other duties as assigned.

**Qualifications/Skills/Job Requirements (About you)**:

- 3 years or more experience in a Sales or Marketing role
- Completion of post-secondary education or equivalent experience
- CPSA designation is preferred.
- Intermediate proficiency in MS Office Suite
- Valid driver’s license in good standing with access to a vehicle is required.
- Demonstrate a high level of business acumen and interpersonal savvy.

**_
Our Purpose:_**

**Connecting the world to share food and care for one another**

**_
Our Mission:_**

**Delivering success for our customers through industry-leading people, products and solutions**

**_
Our Identity:_**

**Together we define our future of foodservice and supply chain**

**Here’s a sample of the many benefits Sysco colleagues enjoy**:
Comprehensive Flexible Benefits including Health and Dental, Health Care Spending and Wellness Accounts - Short-Term and Long-Term Disability - Life Insurance - Voluntar