Regional Business Lead, Western Canada

Regional Business Lead, Western Canada

At WinField United Canada, we’re all about getting our hands dirty. Combining local understanding and world-class expertise, we provide independent ag retailers and their customers with products and services designed to fit their specific needs. After all, no two seasons, regions, fields, or farmers are identical. And no one knows what an operation needs like those on the ground.

Currently we are hiring for a:
**Regional Business Lead, Western Canada**

The Regional Business Lead (RBL) leads one of three regional teams in Canada and is responsible for the strategic direction, sales growth and strategy execution with retail customers in the region. The Regional Team consists of all customer-facing roles within that region. Direct reports include Account Managers, and indirect “dotted line” reports include Customer Support Specialists, Market Development Managers, and Agronomists.

**Key Responsibilities**:

- Lead a regional team that consists of customer-facing roles withing the region.
- Develop and oversee the execution of a regional strategy that addresses the unique needs and opportunities of customers within that region.
- Work closely with other Regional Business Leads as part of the Canadian Sales Leadership Team.
- Lead and support the Account Management team within the region.
- Lead Account Manager execution of all Distribution and sales activities with retail customers in the region, including but not limited to:

- Customer demand creation, business planning and forecasting
- Coaching
- Reconciliation execution and customer account payments
- Develop and achieve regional revenue and expense budgets.
- Advise on the development of customer offers and lead their deployment.
- Advise leadership on tools and support materials required for effective execution.
- Establish relationships and maintain communication with key manufacturer contacts.
- Work closely with Product Line Managers, Customer Support Lead, and Agronomy Lead to ensure alignment and effective communication between teams.
- Conduct supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities may include: interviewing applicants; having required pre employment and post-employment paperwork completed; training employees; planning, assigning, and directing work and product delivery; proactively addressing employee issues; and resolving problems

**Required Qualifications**:

- University Degree in Agricultural or Commerce/Business Management or related field with a minimum of ten years progressive work experience. Experience in agriculture industry is essential
- Strong interpersonal skills; responds promptly to customer and team needs
- Results-oriented; keeps commitments
- Agile and reacts well under pressure
- Ability to effectively present information, address questions or concerns, and engage in productive dialogue with company managers and leadership, employees, customers, and the general public
- Ability to write clear and effective reports, business correspondence and other similar written communications in support of WFU Canada objectives
- Strong reasoning ability with demonstrated success defining problems, establishing facts, gathering data, and drawing valid conclusions; includes appropriate people in decision-making process and makes timely decisions
- Ability to travel up to 50% of the time

WinField United Canada provides a comprehensive benefits package that includes medical, dental, vision coverage, disability coverage, critical illness, and life insurance. We have a retirement savings program that encourages our employees to save for the longer term, with generous matching employer contributions. Our benefit package demonstrates our focus on our employees’ experience with maternity top up benefits and an Employee Assistance Program.

In addition to base pay, you are eligible to participate in our Sales Incentive program consistent with the terms of our plan, which provide discretionary award opportunities reflecting components such as performance of the company. Details will be discussed through the recruitment process.

Join WinField United Canada and help us build vibrant agricultural communities

**About Land O'Lakes, Inc.**

Join us and be part of a Fortune 250, farmer
- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.

We provide a broad portfolio of benefits to keep you and your family at your best. Land O'Lakes is Where Your Future Takes Root.

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