Digital Copywriter

Partenaire technologique des grandes entreprises depuis 1979, le Groupe SII est au cœur de l'économie de l'innovation avec 10 000 collaborateurs, une présence internationale dans 20 pays, et un chiffre d’affaires supérieur à 520 millions de dollars canadiens. SII Canada, installée à Montréal et Toronto, a pour objectif d'apporter des solutions à forte valeur ajoutée à ses partenaires/clients dans les métiers de l'ingénierie et des technologies de l’information. SII Canada c'est surtout de l’agilité, de la technicité et des métiers passionnants qui génèrent expériences et opportunités de carrières._

As a Digital Copywriter, you will play a vital role in developing engaging and persuasive content across various digital platforms. Your exceptional writing skills, creativity, and understanding of the aviation industry will contribute to enhancing our brand image, driving customer engagement, and increasing our online presence. You will work closely with our marketing and communications team to create compelling copy that resonates with our target audience and promotes our products and services effectively.

**Digital Copywriter Responsibilities**:

- Develop and execute digital copywriting strategies that enhance brand awareness, engage our target audience, and drive measurable results.
- Write clear, concise, and persuasive copy that effectively communicates key messages and captures the attention of online users.
- Collaborate with cross-functional teams to understand project requirements, target audience profiles, and marketing objectives.
- Conduct SEO research for high-performing keywords that align with a website’s or piece of content’s goals
- Conduct thorough research on industry trends, aviation-related topics, and competitor analysis to ensure content remains current, relevant, and distinctive.
- Create and optimize website copy, ensuring it is search engine optimized (SEO) and user-friendly.
- Write compelling copy for digital advertising campaigns across various platforms, such as Google Ads, social media ads, and display ads.
- Craft persuasive and concise copy for landing pages that align with specific campaigns and encourage conversion.
- Collaborate with designers to ensure copy and visual elements work together harmoniously to deliver a seamless user

**Channel Marketing Specialist Requirements**:

- Bachelor's degree in English, Communications, Marketing, or a related field.
- Proven experience as a digital copywriter or content writer, preferably in the aviation industry or a related field.
- Exceptional written and verbal communication skills, with a keen eye for detail and grammatical accuracy.
- Ability to adapt writing styles and tone to different target audiences and digital platforms.
- Familiarity with industry-specific terminology, trends, and regulations related to aviation is highly desirable.
- Proficiency in using content management systems (CMS), keyword research tools, and analytics platforms.
- Demonstrated ability to meet deadlines, manage multiple projects simultaneously, and work well under pressure.
- Creative thinking and problem-solving skills to develop innovative and engaging copy concepts.
- Strong organizational skills with a meticulous approach to project management and attention to detail.

Postuler

Desired qualities
- Esprit de synthèse- Adaptabilité- Capacités d'analyse- Bon relationnel- Curiosité- Passion- Qualités rédactionnelles- Satisfaction client**Benefits**:

- Aide à la mobilité- Assurance collective familiale- Congés payés au-delà du minimum légal- Salle de jeux- Réduction salle de sport- Participation aux frais de transport- Primes de cooptation- Télétravail