CRM Specialist

**About Us**:
Tacada is a family real-estate powerhouse and the parent company of many of the leading homebuilders, land developers, and property management companies in the country including Daytona Homes, City Homes, Accent Infills & Carriage Signature Homes.

We provide exceptional service and support to our groups through consistency in our corporate practices, allowing for the empowerment of employees through increased access to expertise and knowledge, mitigating risk and enhancing performance, while creating a strategic lens for future opportunities.

**CRM Specialist**

Tacada is seeking a highly skilled and motivated Marketing Automation and CRM Specialist with expertise in HubSpot to join our dynamic marketing team. As a leading real estate company, we are committed to leveraging technology and data-driven strategies to enhance our marketing efforts and drive growth. This role will play a critical part in optimizing our marketing automation and CRM capabilities using HubSpot to streamline processes, nurture leads, and deliver personalized experiences to our target audience.

**Responsibilities**

**HubSpot Implementation and Management**:

- Lead the implementation and configuration of Tacada’s HubSpot marketing automation and CRM system, ensuring optimal setup and integration with other systems as needed.
- Continuously monitor and maintain data integrity within the system, conducting regular audits and implementing data cleansing processes.
- **Marketing Automation Strategy**:

- Collaborate with marketing and sales teams to develop effective marketing automation strategies that align with business goals and target audience segments.
- Monitor campaign performance and provide actionable insights to optimize marketing automation efforts, leveraging A/B testing and data analysis to drive improvements.

**CRM Management and Optimization**:

- Utilize HubSpot's CRM functionality to manage and track leads, opportunities, and customer interactions throughout the sales cycle.
- Develop and implement CRM best practices, including data management, pipeline management, deal tracking, and reporting.
- Train and support sales teams in effectively using the CRM system, providing ongoing guidance and troubleshooting assistance.

**Reporting and Analysis**:

- Generate regular reports and dashboards to track key marketing metrics, campaign performance, and ROI.
- Conduct data analysis to identify trends, patterns, and areas for improvement, and provide actionable insights to optimize marketing and sales strategies.
- Make data-driven recommendations for optimizing marketing automation workflows and CRM processes to drive efficiency and revenue growth.

**Stay Current with Industry Trends**:

- Stay up to date with the latest marketing automation trends, best practices, and new features in HubSpot.
- Proactively identify opportunities to leverage emerging technologies or strategies to improve marketing automation and CRM effectiveness.
- **Website Management**:

- Take ownership of managing and maintaining our company websites, ensuring they are up to date, user-friendly, and aligned with brand guidelines.
- Coordinate with cross-functional teams, including marketing, and external developers, to implement website updates, content additions, and enhancements.
- Monitor website performance using analytics tools, identify areas for improvement, and collaborate with the team to optimize website conversion rates, user experience, and search engine visibility.
- Implement SEO best practices, including keyword research, on-page optimization, and content optimization, to drive organic traffic and improve search engine rankings.
- Stay informed about the latest web design and UX trends, recommending and implementing improvements to enhance the overall website experience.

**Qualifications**:

- Bachelor’s degree in marketing, Business, or a related field.
- Proven experience as a Marketing Automation and CRM Specialist, with a focus on HubSpot, website management, including content updates, maintenance, and optimization.
- In-depth knowledge and expertise in HubSpot's marketing automation, CRM, and reporting capabilities.
- Strong understanding of lead nurturing, segmentation, and customer journey mapping.
- Proficiency in content management systems (CMS) such as WordPress
- Knowledge of SEO best practices, keyword research, and on-page optimization techniques.
- Experience with web analytics tools (e.g., Google Analytics) to track website performance and generate insights for improvement.
- Analytical mindset with the ability to analyze and interpret data to drive actionable insights and recommendations.
- Excellent project management skills with the ability to manage multiple priorities and meet deadlines.
- Strong communication and collaboration skills to work effectively with cross-functional teams.
- HubSpot certifications (e.g., HubSpot Marketing Software, Inbound) are preferred.
- Familiarity with graphic des