Integrated Marketing Manager

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.

New models of teaching and learning enable a personalized, student-centric experience - and deliver improved retention, engagement, satisfaction, and results for learners of all ages - in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 20 years and is dedicated to that same mission in the years ahead: to transform the way the world learns - and by doing so, we will help improve human potential globally.

**Job Summary**:
This role involves driving essential business outcomes for critical programs within the organization. They will work on complex projects and collaborate with cross-functional teams to bring their programs and campaigns to life. They act as a champion for their programs, fostering strong alignment and relationships to achieve unified success.

**How You'll Make an Impact**:

- **Campaign Planning**:Support in the development of purposeful, well-thought-out campaigns that support account-based marketing and selling efforts to drive pipeline and brand awareness. Partner with functional areas to plan and execute on strategy and tactical plans
- **Project Management**:Coordinating and managing project expectations and execution. Communicate on-going progress, issues, risks, and overall performance to all stakeholders. Risk and Change Management planning, mitigation, and controls
- **Budget Management**: Responsible for managing the budget allocated for vertical programs and campaigns, ensuring efficient and effective use of resources
- **Sales Enablement**: Provide sales teams with the necessary tools and resources to effectively support success of campaigns and programs
- **Track and report**: Monitor and optimize tactical performance at every stage of the journey to ensure content/messaging is resonating. Identify how we can improve and bring your expertise to the table: How can we make it even better?

**What You'll Bring to the Role (About You)**:

- 5-7 years of previous experience in integrated marketing or a related marketing role is highly desirable.- A strong foundation in marketing principles, project management, and branding are essential for success in this role
- Having a good understanding of the D2L products and Education markets is crucial
- Demonstrated project management experience in successfully managing marketing projects and campaigns from planning to execution
- Strong written and verbal communication skills are important for crafting persuasive product content, creating presentations, and engaging with various stakeholders.
- Proficiency in delivering presentations to internal teams, clients, and prospects.
- Previous involvement in planning and executing marketing campaigns to promote products and generate leads

**Recommended Education**:

- Bachelor's degree in marketing, business administration, communications, or a related field is typically required
- Base Salary Range- $67,500—$100,000 CAD**Why we're awesome**:
At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through #LifeAtD2L;
- Impactful work transforming the way the world learns
- Flexible work arrangements
- Learning and Growth opportunities
- Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program
- 2 Paid Days off for Catch the Wave related activities like exams or final assignments
- Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
- Retirement planning
- 2 Paid Volunteer Days
- Competitive Benefits Package
- Home Internet Reimbursements
- Employee Referral Program
- Wellness Reimbursement
- Employee Recognition
- Social Events
- Dog Friendly Offices at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne.

**Schedule** Full-time

**Location** Kitchener, Ontario, Remote - Canada, Toronto, Ontario, Winnipeg, Manitoba