Digital Marketing Specialist

2 weeks ago

Calgary, Canada Jennine Kelly HR Consulting Full time

Are you a dynamic, results-driven marketer passionate about digital campaigns, data analytics and sales funnels? Our client, Kent Imaging is seeking a **Digital Marketing Specialist** to join their team and help **drive** **brand visibility** and **generate high-quality leads**. If you're ready to take your marketing and technical skills to the next level in a growing MedTech start-up, we want to hear from you

**Responsibilities**:

- Digital Marketing & CRM Support_
- Develop, execute, and analyze digital marketing campaigns in HubSpot to drive lead generation and customer engagement.
- Support sales teams by creating and maintaining sales dashboards, metrics, and reports in HubSpot to track campaign effectiveness and sales performance.
- Manage CRM data accuracy and segmentation for targeted marketing and sales initiatives.
- Automate key workflows, including invoicing, sales notifications, and lead nurturing, to streamline processes and enhance efficiency.
- Execute and manage online ad and SEO campaigns across multiple channels: organic search, paid search, and display ads.
- Regularly monitor and report on key metrics, providing insights and recommendations to optimize future campaigns.
- Sales Support_
- Assist in implementing and maintaining HubSpot integrations and updates to align with sales and marketing goals.

Other duties and assignments, as required.

**Qualifications**:

- Bachelor’s degree in marketing, business or communications or related field
- 2+ years of experience with HubSpot or similar CRM and digital marketing platforms at an administrative/super-user level
- High proficiency in digital data analytics and report preparation
- Experience in Google Ads and SEO
- Strong communication and problem-solving skills, with the ability to work independently and in a team environment
- Comfortable with Microsoft Office and SharePoint
- Prior experience with event logistics or exhibit coordination is a plus
- Adobe CS skills and basic website editing is a plus

Pay: From $65,000.00 per year

Application question(s):

- How many years of experience do you have being in a superuse/administrator level with a CRM program?
- How many years of experience do you have with B2B?

**Education**:

- Bachelor's Degree (required)

**Experience**:

- HubSpot: 2 years (required)
- SEO: 1 year (required)
- Google Ads: 1 year (required)
- CRM software: 2 years (required)
- Sales support: 1 year (required)
- Analytics: 1 year (preferred)

Work Location: Hybrid remote in Calgary, AB T2R 1L3

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