Field Sales Representative

The Role We are transitioning from a small-batch operation to a high-velocity machine, and we need tactical "Boots on the Ground" to own the streets in Calgary and Edmonton. You will drive sales and represent our brand in the field. You won't be micromanaged, but you will be expected to deliver. Your week will be structured for maximum efficiency:
- The Hunt: Opening new, high-value independent accounts like boutique gyms, cafes, and spas. You will build and maintain strong relationships with clients and partners.
- The Farm: Merchandising our "Lighthouse" grocery accounts to ensure stock is on-shelf, labels are facing forward, and displays are tidy.
- The Hustle: Conducting "Liquid to Lips" sampling activations and attending events, particularly on Saturdays, to drive immediate trial.
- The Feedback: Provide insights from your work in the field to support team growth. You will work independently while contributing to team objectives. Compensation & Upside

We offer
competitive compensation with performance-based incentives. We are looking for "hunters," not "farmers". Because our unit economics and margins are industry-leading, we have the room to pay you aggressively for moving volume. Target Earnings (OTE): $75,000-$95,000+ per year (Base + Uncapped Commission)
- The Base ($32,000/year): A mínimal baseline salary sufficient to cover your gas and basic expenses while you hunt.
- The "Hunt" Commission: 15% commission on the initial opening Purchase Order (PO) for every new independent door you secure.
- The "Tail" Commission: 5% recurring commission on all re-orders from the accounts you manage.
- The Kickers: Immediate $150 cash bonuses for securing "off-shelf" placements (end-caps, floor stacks), which are proven to drive 30%+ sales lift.
- The Hustle Bonus: A guaranteed flat-rate cash bonus ($150) for executing weekend "Liquid to Lips" sampling events. We know these events build the brand rather than closing immediate POs, so we pay you directly for your Saturday hustle.
- The Perks: We are a young, fast-growing brand expanding its field sales team, meaning there is massive opportunity for promotion and skill development as our team rapidly builds. You'll be getting in on the ground floor of a flexible, exciting work environment. Who You Are
- You have a proven ability to meet or exceed targets in sales, hospitality, fitness, or other performance-driven roles.
- You are comfortable managing multiple responsibilities in a dynamic, fast-paced environment.
- You possess strong communication and interpersonal skills to quickly build relationships with store managers and independent owners.
- You have a highly motivated, self-starter mindset.
- You have a deep understanding of the local geography and our target demographic (e.g., you know the difference between the vibe in Marda Loop vs. Glenora).

About Us
BRiiNE was built for people who don't stop when the workday ends. Founded with the belief that hydration should support real life, we set out to create a cleaner, more functional alternative to loud energy drinks and sugar-heavy sports beverages. We use Rocky Mountain spring water, sea salt, potassium, magnesium, and real fruit juice, with zero artificial sweeteners. We call it "Quiet Luxury" hydration. Headquartered in Edmonton, BRiiNE is proudly Canadian and focused on building a brand that values substance over noise. We believe in simple formulas, honest ingredients, and hydration that quietly does its job in the background while you do yours. If you take yourself too seriously, this isn’t the team for you. Hydrate like a fish. To Apply Pay: From $36,171.52 per year Work

Location:
On the road