Social Media and Community Manager

**Job Summary**

Are you passionate about engaging with prospects and customers in real, human ways? Do you love expressing your creative talents across the biggest social platforms in the world? Are you excited about the prospect of joining a rapidly growing tech company helping people achieve their dream of starting their own business? How about playing a major role in defining a brand? If so, you might be just who we’re looking for.

We are looking for an experienced Social Media/PR marketer, specializing in organic (owned/earned) social media, PR and influencer marketing, to join the Ownr team as a Social Media Manager. Reporting to our Head of Integrated Marketing, this role will be responsible for developing and implementing Ownr’s social media, PR and influencer strategy across new and existing platforms, developing our organic social content, and collaborating across Creative, Partnerships, PR and Performance teams to drive growth for Ownr.

**What Will You Do?**
- Collaborate with partners on the integrated marketing team to develop results-driven organic social media strategies based on business and brand objectives.
- Build Ownr’s social voice and brand, maintaining brand standards, across all touchpoints.
- Publish content to all of Ownr’s social channels.
- Create and own our social media calendar, in collaboration with integrated marketing partners and other stakeholders.
- Develop a clear and actionable strategy for media communications, in collaboration with our RBCx PR team.
- Support Partnerships, Sales, and other business partners with promotion and amplification of conferences, webinars, and other digital and in person events.
- Work with Partnerships and Affiliates to develop and implement an impactful influencer strategy for the brand.
- Building effective relationships with internal stakeholders to understand business objectives, identify opportunities and maximize results through social media.
- Measuring the performance of social media content and user engagement and providing ongoing recommendations for optimization.
- Contributing to regular scorecards for social media initiatives and participating in discussions on results.
- Manage our communities and respond to inbound messages with prepared responses from our Customer Success team.

**What Do You Need to Succeed?**

**Must Haves**:

- 5+ years experience in social media roles, preferably covering both B2B and B2C efforts
- Expertise across platforms, from Facebook, Instagram, TikTok, LinkedIn, X and more
- Familiarity with social media and general marketing measurement/analytics tools and their usage
- Strong creative skills, with the ability to bring brands to life across a variety of platforms
- A self-starter attitude - you will be given the license to determine strategy and own content creation.
- Excellence in project management, preferably with experience working with and guiding both internal and 3rd party providers (ie design, production)

**Nice to Haves**:

- Some PR experience would be nice to have, as this role will work closely with our internal PR team to craft strategies and ideas.
- Strong interpersonal skills that encourage collaboration, build enthusiasm, and foster strategic thinking

**What’s in it for you?**

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensation
- Leaders who support your development through coaching and managing opportunities
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work

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**Job Skills**

Brand Marketing, Budgeting, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Media Communications, Product Services, Social Media

**Additional Job Details**

**Address**:
WATERPARK PLACE, 20 BAY ST:TORONTO

**City**:
TORONTO

**Country**:
Canada

**Work hours/week**:
37.5

**Employment Type**:
Full time

**Platform**:
PERSONAL & COMMERCIAL BANKING

**Job Type**:
Regular

**Pay Type**:
Salaried

**Posted Date**:
2025-01-27

**Application Deadline**:
2025-02-24

**I**nclusion** and Equal Opportunity Employment**

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.

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