Vice President Sales

**Job Title**:Vice President, Sales and Marketing

**Reports To**:SeniorVice President, Residential

**Department**: Residential

SmartLiving continues to move forward with an ambitious development program, with a significant pipeline of residential multi-family units coming to market across the country. The Vice-President, Sales and Marketing will build the capabilities of and direct a team responsible for the marketing and sales of all residential developments within the SmartLiving portfolio, including market condominiums, single-family homes, and lease-up of purpose-built rental units.

**Responsibilities**:

- Manage overall sales and marketing activities that include market research, sales presentations, tracking of sales and marketing trends, advertising campaigns, and marketing promotional events for various multi-family residential projects.
- Lead and manage a team of internal sales staff, and work collaboratively to execute residential sales and marketing campaigns.
- Grow and maintain an established network of external agents/brokers.
- Working closely with the corporate marketing team to ensure effective and consistent articulation of brand and messaging to various audiences, both public-facing and internal, ensuring alignment of company messaging.
- Drive the marketing and communications strategy for all multi-family projects.
- Exceptional understanding of local real estate market and remaining up to date on pre-construction home sales and market dynamics to inform product design and pricing.
- Manage the creation of marketing and branding for all multi-family project that aligns with corporate branding and messaging.
- Preparation of regular sales reports by collecting, analyzing, and summarizing data and trends.
- Develop and be responsible for achieving aggressive monthly targets.
- Strong design understanding with the ability to provide direction for the design and execution of marketing materials and coordinate the production and delivery of marketing materials to end users.
- Work with internal project teams to advise on project design, including design of the building, amenities, and floorplans to maximize purchase value.
- Build and establish a positive rapport with all marketing stakeholders (including hired consultants, vendors, advertisers etc.).
- Conduct research and stay up to date on industry/market trends and innovations which may be implemented to improve the value proposition of the portfolio.
- Report and present to Senior Management as required.
- Offer real-time perspective on industry trends and best practices; share insight and wisdom through presentations to key stakeholders including the firm’s partners, investors, and media contacts.
- Generate ideas and strategies for new development projects and internal processes that better enable the organization to achieve its goals.
- Be responsible for the professional development, performance evaluation, and general talent management of a first-class team.
- Hire and monitor consultants where appropriate.
- Manage relationships with clients and agents locally and globally.

**Academic/Professional Requirements**:

- Undergraduate degree in business, marketing, communication, real estate, or equivalent.
- Post-graduate degree in marketing or related field would be an asset.

**Required Skills / Experience**:

- 5+ years in a professional sales and/or marketing position in an active market (prefer 3+ years of that time spent in real estate sales or marketing).
- A strong, established professional network of agents/brokers in the pre-construction sales industry.
- A passion for developing innovative solutions to solve marketing problems.
- An established track record in leading and managing a diverse and skilled group of professions and in building high-performance teams, expanding capacity and scaling business for growth.
- Exceptional oral and written presentation skills to facilitate internal communication and being the “external face” of the company.

**Values**

The Vice President of Sales and Marketing must be **client focused**, advocate and communicate a positive image of the company, both internally and externally. The Vice President of Sales and Marketing shall take **accountability** for decisions made and conduct oneself in a **respectful** and ethical manner in representing the company’s interests. The Vice President of Sales and Marketing shall demonstrate **entrepreneurialism **and behave like an “owner” in carrying out daily tasks and responsibilities, demonstrating creativity and resourcefulness in achieving desired results. The Vice President of Sales and Marketing is expected to be a **team player** and work effectively with colleagues and associates in terms of input, sharing of ideas and working to achieve common goal.
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