Marketing Specialist

2 weeks ago

Toronto, Canada VirgoCX Inc Full time

**About VirgoCX**
VirgoCX is committed to making crypto trading safe, easy, and affordable for Canadians. It is Canada's trusted cryptocurrency trading platform and is dedicated to streamlining trading experience and empowering clients with advanced technology, superior liquidity and best-in-class security.

**Mission and Vision**
VirgoCX's mission is to provide easy and affordable access for all Canadians to buy and sell digital currencies, including Bitcoin, Ethereum, Litecoin, Tether and more. Whether you are new to this world or are experienced, VirgoCX supports you throughout your journey.

**About the Position**

The Marketing Specialist role is focused on executing and optimizing our SEO efforts on keywords, website content, and display ads while coordinating with our agency and monitoring the performance in meeting our expectations.

The Marketing Specialist

**Your day-to-day**:

- Work directly under the guidance and supervision of the Marketing Manager
- Take key role in executing SEO/SEM strategies and provide frequent updates on performance
- Support other marketing projects as assigned by Marketing Manager
- Participate in product review sessions with corresponding department and take active role to assist with optimization efforts accordingly
- Manage multiple influencer projects from identification to execution by anticipating challenges and ensuring deadline and budget adherence
- Consistently produce high-quality internal and external content

**Qualifications**
- A strong love for fintech and crypto
- Preferred experience on marketing analytics platforms
- Able to perform well under pressure and a team player
- Google Analytics certificate or in-depth knowledge
- Strong research, writing and editing skills, as well as the ability to interact with other teams professionally and maintain relationships with influencers and content creators
- Post-graduate degree in related field (digital marketing, PR, marketing communications, etc.)

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