Campaign Analyst

Company Description**_

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 150 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.

WHO WE ARE
- We love books and all things beautiful
- We are Canada’s Cultural Department Store
- Books are our heart and our soul and Great Books are JUST the Beginning

We play by the following rules:

- We exist to add joy to our customers’ lives each and every time they interact with us and our products
- Our job is to create joyful moments for our customers
- We treat each other the way we’d treat a valued friend
- We inspire each other to do our best work
- We seek to ignite creativity and innovation every day
- We give back to the communities in which we operate

**Job Description**:
The Campaign Analyst enables the customer communication strategy by executing targeted campaigns. This role develops the targeting methodologies, governance of processes, including rigorous measurement of digital marketing campaigns. This position will work closely with the Loyalty and Digital Marketing teams to build and execute the Indigo customer contact strategy.

WHAT YOU’LL DO:
**Functional**
- Partner directly with loyalty, digital marketing team, merchant teams to understand and establish target audiences for marketing campaigns
- Create and maintain audience and customer trait documentation; ensure data and naming convention consistency across channels, and that key audience segments are used appropriately
- Act as a customer data SME; work with other functions (CRM, Data Science, Data Engineering) within the larger Customer Data and Analytics team to implement new data points for better targeting opportunities
- Analyze campaign results and report campaign performance with recommendations to stakeholders
- Support the planning, execution and measurement of A/B testing in digital marketing channels
- Lead channel deep dives to solve known problems, scope potential new campaigns, and identify opportunities to personalize content for customers
- Standardize campaign measurement analytics, and develop a framework for socializing performance results and insights
**People**
- Collaborate with others to drive flexible and iterative solutions, quickly and easily
- Share technical knowledge with others and actively seek to learn from those more knowledgeable than yourself: act as a mentor for others in the CRM team
- Help others see the impacts of their efforts and proactively engage other functions to get input
- Encourage others to freely share their point of view and be open to feedback
**Cultural**
- Model Indigo’s beliefs and convey a positive image in everything you do
- Celebrate diversity of thought and have an open mindset
- Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
- Embrace, champion, and influence change through your team and/or the organization

**Qualifications**:
WHO YOU ARE:

- Degree in a quantitative field (statistics/mathematics/engineering) or equivalent experience
- Working experience in campaign management, CRM, or Loyalty Analytics
- Proven ability and experience analyzing customer data for actionable business insights
Excellent quantitative analytical skills
- Ability to work with complex datasets
- SQL programming required
- Moderate to advanced Excel skills
- Strong data visualization skills - proficiency with Tableau is an asset
- Effective communication skills that include excellent written, oral, and presentation abilities
- Ability to prioritize and work on multiple projects in a deadline-driven environment
- Quick and curious learner
- Team player with strong interpersonal skills and the ability to work independently
- Skilled at turning complex analysis into simple conclusions and recommendations
- Dedication to exceed performance expectations and approaches work with a sense of urgency and passion
- Passionate about the Indigo brand

Additional Information
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