Marketing Automation Strategist

Position Title:
Marketing Automation Strategist (Digital Strategy And Product) (English Services)

Status of Employment:
Contractee Long-Term (Fixed Term)

Position Language Requirement:
English

Language Skills:
English (Reading - C - Advanced), English (Speaking - C - Advanced), English (Writing - C - Advanced)

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:
2025-09-16 11:59 PM

External: Marketing Automation Strategist (18 months contract)

This 18-month contract role is a hybrid work arrangement. Work schedule to be discussed with the Hiring Manager according to the guidelines defined by the department.

Why is this role important?

CBC, Canada’s National media company is looking for a Digital Strategist, Marketing Automation to grow and improve our Marketing Automation System.

This role reports to the Director, Customer Experience, and will be part of a 200+ employee team responsible for building and driving performance across a suite of digital media products including: cbc.ca, CBC News app, CBC Gem and CBC Listen. Every month, CBC reaches over 17 million people in Canada through our ecosystem. Your passion for purpose will make you a critical contributor in bringing our product vision to life; To make it effortless for all people in Canada to tell and discover the stories that connect us.

We're building an agile team to dramatically accelerate our marketing automation capabilities, with the ambitious goal of scaling our reach to million users within a year. This initiative is all about creating a robust, always-on direct communication system that can handle both one-to-many and one-to-one interactions, ultimately delivering more relevant content to our audiences and deepening their engagement.

As our Strategist, you'll be a key driver in shaping and executing this vital marketing automation vision. You'll collaborate closely with a cross-functional team, strategically leveraging existing systems and integrating new technologies to deliver highly personalized and impactful digital experiences. This role is crucial for enhancing our digital agility and capacity to connect with new and existing audiences.

You'll play a critical role in how we leverage data and technology to create more meaningful connections with our audience, working with colleagues across various teams to ensure a seamless and effective approach to direct communication.

Perks you can look forward to:
- Flexible work schedules, allowing you to prioritize yourself, your family and your work.- Work from home opportunities.- Competitive total rewards package.- Opportunities to work with cutting edge technology.- Opportunities for continued learning and professional development.- Opportunities to become a member of our Employee Resource Groups.- A creative and dynamic work environment, where your ideas and contributions can be heard, valued and respected.- A supportive management team committed to upholding the highest standards of diversity and inclusivity.- An environment which favors experimentation and an iterative approach in order to achieve the highest form of technical innovation.

How you will make an impact:
- Set and Manage a Strategic Roadmap that defines the opportunities for marketing automation in a 1 year timespan, including journey mapping, audience segmentation, and content personalization.- Evaluate and improve existing processes and workflows to streamline existing operations and improve time to market.-
- Drive Predictive Analytics Integration, collaborating with data scientists and engineers for audience data analysis, predicting preferences and behaviors to enable more targeted and relevant communications.- Define and Analyze KPIs, continuously monitoring campaign performance, analyzing data, and iterating strategies to optimize engagement, conversion, and retention.- Contribute to Knowledge Transfer, helping to train existing CBC and Radio-Canada employees on how to maintain the systems, ensuring long-term sustainability and internal ownership of marketing automation initiatives.- Collaborate across internal and external teams (e.g., product, data, marketing, and external vendors) to align on strategic priorities and ensure successful implementation of marketing automation initiatives.- Champion Dynamic Content Optimization, leveraging Gen AI for real-time content optimization based on user interactions and context, ensuring strict adherence to data privacy and compliance.

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