Performance Marketer

**About TallGrass Natural Health**

TallGrass Natural Health was created in 1997 when Matt Breech and Ben Banky met while studying in China. They discovered that they shared a vision to create a business that could provide for the planet and local community while being a thriving enterprise. More than 20 years later, TallGrass is a Certified B Corporation and a leading supplier in the Canadian Natural products industry. We partner with Canadian retailers, health care professionals, and eCommerce providers to reach natural consumers wherever they shop. We focus on just a few premium brands committed to making a difference and provide the best possible service, education, and marketing support in the industry—all as part of our mission to inspire and empower consumers to take a holistic approach to wellness.

**Our Core Values**
- **Celebrate** - We work hard, play hard and laugh hard.
- **See the big picture** - We see, understand and care about the whole process.
- **Build community** - We nurture our relationships and ourselves.
- **Follow through** - We honour the trust people place in us.
- **Show gratitude** - We respect and appreciate everyone's contribution.
- **Do good** - We care about the health of all people and our planet.

**Job Summary**

We’re looking for an analytical and detail-oriented individual to join our growing Digital Marketing team in our downtown Vancouver office. As a Performance Marketer, you'll be responsible the day-to-day management of our digital advertising programs, with a focus on Google, Meta and Amazon Advertising, as well as leading on executing SEO strategy.

This role supports ecommerce critical channels for the business and will include technical and analytical aspects as well as creative problem-solving. Applicants should be comfortable with using various digital tools including Amazon Ads, Meta Business Manager, Google Ads, MS Excel, Google Analytics, SEMRush and more. The Performance Marketer reports to the Digital Marketing Manager.
- Some of What You’ll Get to Do_
- **Digital Advertising**: Execute marketing on platforms including Meta, Tiktok, Google and Amazon, with a focus on improving performance in each.
- **SEO Optimization**: Monitor, implement and manage SEO strategies to improve organic search ranking. Strategically target high-quality backlinks.
- **Data Analysis**: Utilize platforms including Google Analytics 4 to monitor key performance metrics and share insights and strategic suggestions with leadership
- **Collaboration**: Coordinate with the content and creative teams to align promotional strategies, and optimize digital assets to improve performance.
- **A/B Testing**: Conduct rigorous testing to deliver performance improvements
- Ensure pricing strategies are consistently implemented across all channels.
- **Reporting**: Track critical KPIs and produce regular reports on program performance.
- **Stay Up to Date**: Conduct competitive research to understand market landscape and identify opportunities to improve online performance.

**Critical Success Factors/Outcomes**
- Performance marketing spend tracks to budget plan and achieves a 5X ROAS
- Month-over-month increase in New-to-Brand sales on Amazon
- MOM reduction in new Customer Acquisition costs for Direct-to-Consumer eCommerce
- 20% year over year revenue growth in Amazon channel
- MOM revenue growth in owned ecommerce channel for year 1, to be determined by brand.
- Quarterly improvement in SEO ranking, organic search traffic and targeted keyword ranking.

**Your Competencies**:

- **A team player** - You see the value in every task and how you fit into the bigger picture.
- **Detail-oriented** - You are thorough and focused on getting the details right.
- **Dependable** - You’re able to meet deadlines on a consistent basis.
- **Motivated to Learn -** You love learning and gaining new proficiencies.
- **Organized** - You can balance various tasks simultaneously while remaining organized, detail oriented and on schedule. Knowledge of a project management software such as Asana, Clickup or similar would be an asset.
- **Persistent -** You are on it You are determined to resolve problems.
- **Clear and effective communicator** - Whether it’s a win or a stuck, we want to know how a task is going.
- **Analytical** - You are a critical thinker who is keen to leverage data to improve results. Experience with SellerLegend, SEM Rush, Helium10, Google Analytics an asset.
- **Technically skilled** - Previous experience with Amazon Advertising, Meta Ads, Google Ads, Tiktok Ads, ecommerce platforms, project management tools (such as Clickup, Asana, or Workfront) and advanced Excel skills are assets. Understanding of Amazon Seller Central a plus.
- Bachelor’s degree in Marketing, Business or related field a plus.
- 3+ years of experience in performance marketing, specifically with Amazon Ads, Meta Ads, Google Ads and SEO

**Nice to Have**:

- Passion for natural health