Digital Specialist Google Ads Campaign Manager

2 weeks ago

Vancouver, Canada Pinnacle International Full time

**Job Overview**: We are seeking a talented and motivated individual to join our marketing team as a Google Ads Campaign Manager. In this role, you will be responsible for planning, executing, and optimizing Google Ads campaigns to drive targeted traffic, increase brand visibility, and achieve marketing goals.

**Responsibilities**:

- Develop comprehensive Google Ads strategies aligned with marketing objectives.
- Conduct keyword research, competitor analysis, and audience segmentation to inform campaign planning.

**Campaign Execution**:

- Create and set up Google Ads campaigns, ad groups, and ad creatives.
- Monitor and adjust bid strategies to optimize campaign performance.
- Implement A/B testing to refine ad copy, creative, and landing pages.

**Performance Analysis and Reporting**:

- Monitor campaign performance metrics, including CTR, conversion rates, and ROAS.
- Provide regular reports and insights to stakeholders on campaign effectiveness.
- Identify areas for improvement and implement optimization strategies.
- Manage and allocate budget effectively across campaigns to maximize ROI.
- Track expenses and ensure campaigns stay within budget constraints.

**Collaboration**:

- Collaborate with internal teams, including design and content, to ensure cohesive and compelling ad creatives.
- Work closely with other marketing professionals to align online and offline marketing efforts.

**Benefits**:

- Competitive salary within the range of $60,000 - $65,000.
- Health, dental, and vision insurance options.
- Professional development opportunities.
- Dynamic and collaborative work environment.

**Working Environment**:

- Typical office environment, Monday-Friday, 8:30am-5pm.

**Qualifications**:

- Degree or equivalent in Digital Marketing or a related field.
- Proven experience as a Google Ads Campaign Manager or similar role.
- In-depth knowledge of Google Ads, including Search, Display, and Video campaigns.
- Familiarity with Google Analytics and other relevant marketing tools.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent communication and collaboration skills.
- Google Ads certification is a plus.

**Salary**: $60,000.00-$65,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- Paid time off

Schedule:

- Monday to Friday

Work Location: In person

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