Performance Marketing Specialist

At Resolve Sleep Health, we believe that better sleep leads to a better life — and we’re on a mission to help Canadians from coast to coast wake up healthier, happier, and more energized.

As Canada’s largest independent provider of sleep health services with over 120 clinics (and growing), we’re transforming the way patients experience care. Through innovation, technology, and compassionate teamwork, we’re making sleep health accessible, effective, and life changing.

In this role, you will strategically plan, execute, and optimize multi-channel digital campaigns to generate high-quality leads and maximize patient conversions. Collaborating cross-functionally, you will be a pivotal force in leveraging advanced performance marketing techniques, integrating AI technologies, and contributing to our digital ecosystem’s growth through innovative experimentation and continuous improvement.

**What you’ll be doing**:

- Design, launch, and manage paid search and social campaigns across multiple platforms—including Google Ads, Meta, YouTube, and LinkedIn—to drive lead generation and patient acquisition.
- Utilize advanced audience segmentation, A/B testing, and funnel analysis to optimize campaign performance and conversion rates.
- Implement tracking and attribution strategies using UTM parameters, pixels, and analytics tools to ensure accurate measurement of ROI, CPL, CTR, and conversion metrics.
- Develop compelling ad copy, visuals, and video assets tailored for each digital platform.
- Analyze campaign performance using dashboards and reporting tools, providing actionable insights to inform ongoing strategy and maximize efficiency.
- Stay current with platform updates, algorithm changes, and emerging trends to maintain a competitive edge and ensure compliance.
- Lead the execution of SEO strategies and manage website optimization initiatives to enhance organic search visibility and user experience.
- Direct social media strategy and execution to build brand awareness, foster community engagement, and drive sustained organic growth.
- Manage Google listings and reputation efforts to maintain a strong digital presence and positive brand perception.
- Support ecommerce migration and brand consolidation by aligning paid media and organic strategies with broader organizational objectives.
- Drive the integration of AI technologies and innovative digital tools to continuously enhance campaign effectiveness and efficiency.
- Collaborate with agency partners and digital vendors to deliver exceptional results and maintain high standards of accountability across all initiatives.

**What you bring**:

- Bachelor’s degree in commerce with a focus in Marketing, Public Relations, Communications.
- With five years of proven experience in a similar role, you have successfully optimized campaigns for high-quality lead generation and conversions using data-driven analytics, and developed effective SEO strategies to increase qualified website traffic.
- Demonstrated expertise with digital analytics tools and ad platform dashboards—such as Google Analytics, Meta Business Manager, and Google Tag Manager—supported by certifications and hands-on experience in measuring digital performance and generating marketing reports to drive strategic decisions.
- Familiarity with healthcare, wellness, or multi-location retail environments is an asset.
- Ability to work collaboratively and efficiently in a fast-paced, mission-driven team environment.
- Strong analytical, communication, and project management skills.
- Experience implementing innovative solutions, including AI adaptation and emerging digital technologies.
- Experience managing agency relationships and digital vendors.
- Experience with Salesforce or other CRMs for managing customer data is considered an asset.
- Demonstrated understanding of UX and conversion-optimization principals considered an asset.
- Experience supporting marketing for high-performing e-commerce properties considered an asset.

**Why you’ll love working here**:
We know our people are the key to our success, so we invest in making Resolve a great place to work, with:

- Competitive pay
- Health & Dental Benefits (including Maple virtual care)
- Employee Family Assistance Program
- Wellness + vacation hours
- Employee discounts on products/services
- Professional development & license fee reimbursement
- A supportive, passionate, and fun team culture
- We’re committed to fostering an inclusive workplace that reflects the communities we serve. We welcome applicants from all backgrounds and will provide accommodations as needed throughout the hiring process._